This week's additions focus on customer, leadership, and marketing, with a new digest from Noah Kagan. Highlights include Independent peer-reviewed trials are the only way to earn real credibility One blunt negotiation line replaced all spin with radical honesty.

Branding

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How Onnit uses clinical trials to validate its supplements

Noah Kagan June 16, 2017

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Branding 8

Iteration & feedback loops 7

Testimonials & social proof 5

• Independent peer-reviewed trials are the only way to earn real credibility
• Onnit dropped a major testosterone claim when their own study disproved it
• Supplements aren't drugs — the goal is taking healthy people from good to great

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Communication

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How to build a great business partnership from scratch

Noah Kagan June 14, 2017

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Communication 8

Business models 5

• One blunt negotiation line replaced all spin with radical honesty.
• Value beats hours: respect what each partner brings, not time logged.
• 50/50 splits fail when partners don't project long-term contribution.

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Identity & self-belief

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Aubrey Marcus on Questioning Rules and Living on Your Own Terms

Noah Kagan June 13, 2017

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Identity & self-belief 8

Resilience & grit 6

• Evaluate rules by harm to self, others, and environment.
• Question every automatic 'no' — trace it to its source.
• Ecstasis and evidence beat inherited moral prohibition.

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