5 September 2022
This week's additions focus on mindset, strategy, and marketing, with new digests from TK Kader, The Daily Stoic, and Joanna Wiebe. Highlights include Scheduled 'me time' is a non-negotiable strategic tool, not a luxury Only your judgment about an event can harm you — not the event.
Showing 34 digests for 5 September 2022.
Productivity & habits
YouTube
Six founder skills to take your startup to the next stage
TK Kader
September 11, 2022
Productivity & habits
9
Delegation
7
Vision & mission
6
Scheduled 'me time' is a non-negotiable strategic tool, not a luxury
Ask who can solve this, not how you'll solve it yourself
As founder, everything eventually becomes sales and marketing
Identity & self-belief
Podcast
Epictetus: The Enchiridion — practical rules for living (Part 2)
The Daily Stoic
September 11, 2022
Identity & self-belief
10
Resilience & grit
9
Goal setting
5
Only your judgment about an event can harm you — not the event.
Being passed over costs nothing; you simply kept your dignity instead.
Most people master philosophical logic while failing to apply rule one.
How to get more visitors to opt in to your mailing list
Joanna Wiebe
September 11, 2022
Email marketing
9
Conversion rate optimisation
8
Customer discovery
5
"Sign up for our newsletter" is the worst opt-in you can offer
Use your audience's exact words to name your opt-in bonus
Place opt-ins on every page and track conversions in Analytics
How to build a B2B marketing team: hiring, frameworks, and product collaboration
Lenny's Podcast Product Career Growth
September 11, 2022
Growth hacking
9
Hiring & recruitment
8
Business models
6
Diagnose fuel vs. engine before hiring — most startups fix the wrong problem.
Hire pie-shaped marketers: expert in one area, proficient in a second.
Product-led growth still needs a big marketing team — it replaces sales, not marketing.
How long your copy should be: three rules for any format
Joanna Wiebe
September 10, 2022
Copywriting
10
Closing techniques
6
Long copy drives billions in sales — fear of it is unfounded.
Product complexity, not guesswork, determines how much you write.
Medium sets a hard ceiling: ads are short, Magalogs hit 30,000 words.
Founder interviews
YouTube
What poker millionaires reveal about making money and decisions
Noah Kagan
September 9, 2022
Founder interviews
9
Long-term planning
8
Emotional control after big losses separates pros from amateurs.
Find games where your edge is largest, not the most prestigious.
Poker's EV framework is the decision-making tool most people lack.
How a World Cup footballer co-founded a $600M sustainable shoe brand
EO
September 9, 2022
Case studies
10
Business models
8
Product-market fit
6
Customers buy great products — sustainability is the method, not the pitch
One silhouette, $1M in month one: why radical focus beat conventional wisdom
Carbon-labelling every shoe the way food labels calories
Content marketing
YouTube
How authority-building content replaces cold outreach for freelancers
Joanna Wiebe
September 9, 2022
Content marketing
9
Prospecting & outreach
5
Clients who find you value you more than clients you chase
One contrarian article in the right publication builds authority fast
Cold email works for urgent cash needs, not long-term growth
Productivity & habits
YouTube
Four steps to capture and triage ideas without losing focus
Layla at ProcessDriven
September 9, 2022
Productivity & habits
9
Processes & SOPs
6
90-second capture rule stops ideas vanishing before you act.
Issues skip the brain dump and go straight to tasks.
Fortnightly review turns a graveyard list into deliberate commitments.
Resilience & grit
YouTube
Balancing optimism and pessimism as a startup founder
Y Combinator
September 9, 2022
Resilience & grit
9
Identity & self-belief
6
One bad signal is not proof your startup is broken
Magical thinking: believing normal cause and effect doesn't apply to you
The best founders hold pessimism and optimism simultaneously
How World Central Kitchen served 150 million meals in a war zone
Masters of Scale
September 8, 2022
Management
9
Scaling infrastructure
8
Resilience & grit
6
Skip the planning meeting — deploy, adapt, and build the plan on the ground.
6,000 Ukrainians feeding Ukrainians scaled faster than any imported system could.
Flat organizations outperform hierarchies when conditions change by the hour.
Content marketing
YouTube
Seven practical content marketing tips for better SEO results
Neil Patel
September 8, 2022
Content marketing
9
SEO
7
Email marketing
5
Fresh content beats more content — rankings erode without continuous updates
Spend 8 hours promoting for every 2 hours writing
Repurpose one video into blogs, podcasts, reels, and social quotes
SaaS pricing fundamentals: expansion revenue, ARPC, and raising prices
Rob Walling
September 8, 2022
Pricing strategy
9
Pricing psychology
7
Business models
5
Higher-paying customers churn at a fraction of the rate of low-paying ones.
ARPC beats LTV for bootstrappers — you can't wait 8 years for payback.
A pre-announced price increase with clear justification drives more trials, not fewer.
How to start a small business: five steps most founders skip
Semrush
September 8, 2022
Market research
9
Niche selection
8
Business structure
6
Validate demand before spending a dollar on your idea
Targeting everyone guarantees you'll reach no one
A business plan drives 30% faster growth than skipping it
13 business ideas you can start today
Silicon Valley Girl
September 8, 2022
Business models
9
MVP & prototyping
7
Bootstrapping
6
Shared-worker platforms let small businesses afford full-time talent collectively.
Creator tools for multi-platform publishing and auto-translation are wide open.
Low-tech kids' play areas in malls and restaurants are an untapped US gap.