5 September 2022
This week's additions focus on mindset, strategy, and marketing, with new digests from TK Kader, The Daily Stoic, and Joanna Wiebe. Highlights include Scheduled 'me time' is a non-negotiable strategic tool, not a luxury Only your judgment about an event can harm you — not the event.
Showing 34 digests for 5 September 2022.
Hiring & recruitment
Podcast
Cloud Forecast's first hires: onboarding, expansion revenue, and the summer slowdown
Startups For the Rest of Us
September 8, 2022
Hiring & recruitment
8
Retention & loyalty
7
Resilience & grit
5
A structured onboarding wiki made their first engineer productive in week one.
10-hours-a-week SDR revealed part-time outbound sales simply doesn't work.
100% renewals and expanding MRR give Cloud Forecast net negative churn.
Henry Ford's one idea: build a great product at the lowest possible price
Founders
September 8, 2022
Origin stories
9
Business models
7
Identity & self-belief
5
Ford had one idea for 12 years before the Model T launched
Money comes naturally as a result of service — not the other way around
Why hiring experts is the surest way to kill a company's progress
Compliance & regulation
YouTube
HR guide to casual dress codes in the workplace
HR Party of One
September 8, 2022
Compliance & regulation
8
Processes & SOPs
7
Why a casual dress code still needs explicit written rules
Political and offensive clothing creates conflicts without clear policy
Legal risks: OSHA, Title VII, and religious accommodation requirements
Resilience & grit
Podcast
Do not be deceived by fortune: the Stoic case for resilience
The Daily Stoic
September 8, 2022
Resilience & grit
9
Identity & self-belief
6
Treating good fortune as permanent sets you up for collapse.
Seneca survived exile because philosophy prepared him beforehand.
Normal is chaos — sudden reversal is not the exception.
How to write effective body copy: benefits, credibility, scannability
Joanna Wiebe
September 8, 2022
Copywriting
9
Conversion rate optimisation
7
Lead every benefit with 'because [feature]' to make it land.
Inline testimonials beat bottom-of-page placement — 64% conversion lift.
Bullets, subheadings, and bold text stop readers from bouncing.
Four blog post templates for better SEO content
Ahrefs
September 7, 2022
SEO
9
Content marketing
8
Copywriting
6
Matching template to search intent is the core SEO leverage point.
The PSP method (Problem, Solution, Proof) makes how-to intros convert.
Definition posts and beginner's guides need three research sources to outline well.
How to prevent team underutilization as a leader
Dr. Grace Lee
September 7, 2022
Management
9
Communication
7
Culture building
6
One disengaged person can slash team productivity by 80%.
A players feel genuinely uncomfortable when not fully stretched.
Communicating mission context — not just tasks — drives intrinsic motivation.
Breakthrough or bust: why safe copy is the enemy of growth
Joanna Wiebe
September 7, 2022
Copywriting
9
Resilience & grit
6
Safe copy only grows a business 30% — never breaks through
Discomfort is the signal you've pushed copy far enough
Only in editing can you pull back; never during the draft
Founder interviews
Podcast
Daniel Lubetzky on kindness, business culture, and civic responsibility
The Daily Stoic
September 7, 2022
Founder interviews
10
Culture building
8
Vision & mission
6
Transparent packaging forced Kind to actually be good.
Culture — not brand — drove Kind's growth trajectory.
How you behave daily matters more than where you arrive.
Retention & loyalty
YouTube
What churn is and how to reduce it in your SaaS startup
Rob Walling
September 6, 2022
Retention & loyalty
10
Unit economics
7
Product-market fit
5
Net negative churn lets your business grow with zero new customers
Before product-market fit, no retention tactic will fix high churn
Revenue churn beats customer count as your core SaaS health metric
SaaS metrics, customer pain, and finding ideas that actually work
Startups For the Rest of Us
September 6, 2022
Unit economics
9
Business models
7
Management
5
Net negative churn is the single most powerful cheat code in SaaS
Scratch your own itch is overrated — unfair advantages predict success better
Non-technical customers need concierge onboarding and group office hours to scale
Business operating systems
YouTube
How Mobile Defenders scaled by separating visionary and integrator roles
EOS Worldwide
September 6, 2022
Business operating systems
9
Delegation
7
Giving up procurement felt like loss — then revealed higher-leverage impact
Clarity on who owns what let the whole team step up fast
If it's not working, make a change — applies to everything
Productivity & habits
Podcast
Seven stoic productivity principles from top performers
The Daily Stoic
September 6, 2022
Productivity & habits
9
Deep work & focus
7
Constant busyness is a failure of self-control, not a virtue.
Systems pull good work out of you; defaults produce the lowest common denominator.
Reliability early in your career earns autonomy to shape your work later.
Five formulas for writing homepage value proposition headlines
Joanna Wiebe
September 6, 2022
Copywriting
9
Product-market fit
5
Five fill-in-the-blank formulas generate 25 testable headline variants fast.
Your headline must answer: what can I get here that I can't get elsewhere?
Clarify jobs to be done before writing — the prospect's "you want" blank often becomes the headline.
Identity & self-belief
Podcast
Jon Acuff and daughters adapt the Soundtracks mindset framework for teenagers
Beyond the To-Do List - Productivity for Work and Life
September 5, 2022
Identity & self-belief
8
Resilience & grit
6
Broken teenage thoughts run unchallenged for 20 years into adulthood.
Three questions — true, helpful, kind — expose any broken soundtrack fast.
Teenagers co-wrote the book; adults consistently misjudge what teens care about.