This week's additions focus on finance, founder stories, and leadership, with new digests from Ahrefs, Bill Gallagher, and Acquired. Highlights include A smartphone and good content beat expensive gear every time Most CEOs who wing media appearances pay a reputational price.

Content marketing

YouTube

Video marketing fundamentals: grow a business with YouTube

Ahrefs February 19, 2020

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Content marketing 9

Social media 6

• A smartphone and good content beat expensive gear every time
• Four-step framework: audience, objective, content format, distribution
• YouTube SEO compounds into free, consistent views over time

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Public speaking

YouTube

Media training essentials for CEOs and executive leaders

Bill Gallagher February 19, 2020

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Public speaking 9

Communication 7

• Most CEOs who wing media appearances pay a reputational price.
• Body language contradicting your words destroys credibility instantly.
• Always assume you are on stage — every interaction can be recorded.

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Case studies

Podcast

How Sequoia Capital became a global powerhouse under Doug Leone

Acquired February 18, 2020

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Case studies 10

Fundraising & VC 8

Business models 7

• Sequoia refused to call Mulligan in 1999, bringing near-zero funds to near 2X
• Going global meant betting on local teams, not flying in to make deals
• Sequoia's edge is culture: quirky individuals in a flat, trust-first team

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