30 October 2023
This week's additions focus on strategy, leadership, and marketing, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Run NPS across employees, customers, and partners twice a year Real practitioners, not founders, are the best source of SaaS ideas
Showing 34 digests for 30 October 2023.
Customer experience
YouTube
How to use Net Promoter Score with employees and customers
Cameron Herold
November 5, 2023
Customer experience
8
Processes & SOPs
7
Management
6
Run NPS across employees, customers, and partners twice a year
One follow-up question on the thank-you page drives actionable changes
Ask what people want, implement the top responses — then watch scores rise
Five niche SaaS ideas sourced from real operator pain points
Rob Walling
November 5, 2023
Niche selection
9
Customer discovery
7
MVP & prototyping
6
Real practitioners, not founders, are the best source of SaaS ideas
35,000 small US law firms still use outdated, VPN-dependent software
Niche edge cases — payment formats, patch gaps — create durable moats
Long-term planning
YouTube
Three GTM plateaus every SaaS company will hit and how to escape them
TK Kader
November 5, 2023
Long-term planning
9
Growth hacking
7
Niche selection
6
Your network gives false product-market fit — strangers are the real test.
Outbound and organic have hard ceilings; paid channels are the only exit.
Stalled growth at scale almost always means a saturated ICP, not a broken product.
How a reluctant freelancer built a stable copywriting business
Joanna Wiebe
November 5, 2023
Case studies
10
Productivity & habits
7
Content marketing
6
Why not being entrepreneur-wired can be a freelance advantage
Referrals flow from strategy conversations, not just delivered work
Quick wins need foundational processes or they disappear
Customer discovery
YouTube
From zero to $100K: the CHAOS framework for early-stage businesses
KeyPersonOfInfluence
November 5, 2023
Customer discovery
8
Business models
7
Closing techniques
6
Reach $100K with no employees, CRM, or significant upfront spend
Target the dormant market — it dwarfs the active one
Every sale requires logic, emotion, and urgency — missing one kills the deal
What makes great product managers: habits, strategy, and craft
Lenny's Podcast Product Career Growth
November 5, 2023
Roadmapping
8
Productivity & habits
7
Vision & mission
5
Why 'data-driven' culture is often a red flag for product thinking
A structured doc template for writing strategy from mission to plan
The three unglamorous habits that separate great PMs from good ones
Why selling education is usually the wrong revenue model
Neil Patel
November 4, 2023
Business models
9
Pricing strategy
6
AI is commoditising education; give it away, don't sell it.
People pay for results — services and products beat courses.
Speaking fees cost more than the contracts they could close.
Founder interviews
YouTube
How Samir Vasavada built a $1B fintech startup by age 23
EO
November 4, 2023
Founder interviews
10
Hiring & recruitment
7
Culture building
6
Why dropping out at 16 was less risky than staying in school
Scaling to $1B in 18 months then having to gut the culture
Top 20% of performers drive 80% of results — cut the rest
Founder interviews
YouTube
How a shipping billionaire built a billion-dollar fleet from scratch
Noah Kagan
November 3, 2023
Founder interviews
10
Fundraising & VC
7
Business models
6
Left Wall Street with no money to buy ships nobody else would finance
Losing a son to schizophrenia resets every assumption about what matters
Passion beats lust — most people want success but won't endure the path
Founder interviews
YouTube
The creator economy is not dead — it finds its equilibrium
GaryVee
November 3, 2023
Founder interviews
10
Business models
7
Social media
6
Vine and Snapchat failed by ignoring their own creators
Tech fatigue and ageism make people dismiss every new platform
Anyone can build a viable income around a niche passion today
Resilience & grit
Podcast
Stoicism beyond rank: mastering your own empire
The Daily Stoic
November 3, 2023
Resilience & grit
8
Identity & self-belief
6
True power comes from self-command, not rank or status.
Treat life's obstacles like medicine: healing agents, not punishments.
Epictetus enslaved was freer than emperors—mind matters most.
Comparative advantage: the right framework for delegation decisions
Layla at ProcessDriven
November 3, 2023
Delegation
9
Outsourcing & delegation
6
Being better at a task is not enough reason to keep doing it yourself.
Opportunity cost — your other races — is what absolute advantage ignores.
Delegate whenever your advantage gap elsewhere exceeds your advantage on this task.
Business operating systems
Podcast
Amazon's operating practices: how they work and why they spread
Lenny's Podcast Product Career Growth
November 2, 2023
Business operating systems
9
Processes & SOPs
6
Hiring & recruitment
5
All of Amazon's process innovations emerged in one four-year window
Input metrics beat revenue targets for driving long-term growth
Single-threaded ownership eliminates resource contention and diffused accountability
Resilience & grit
YouTube
How burnout and a six-week break transformed a creator's priorities
Silicon Valley Girl
November 2, 2023
Resilience & grit
9
Identity & self-belief
8
Work-life balance
7
Burnout hit at 90M monthly views — the format was wrong, not the work
The world mirrors your mindset, but with a time lag
Acting to prove importance to others reliably causes burnout
Founder interviews
YouTube
How Alex Lieberman is building a personal holding company of small businesses
Starter Story
November 2, 2023
Founder interviews
9
Business models
8
Hiring & recruitment
6
Validate demand with a tweet before building any product
Hire a CEO to run each business; stay out of operations
Never launch the next business until the first hits PMF