30 October 2023
This week's additions focus on strategy, leadership, and marketing, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Run NPS across employees, customers, and partners twice a year Real practitioners, not founders, are the best source of SaaS ideas
Showing 34 digests for 30 October 2023.
Business operating systems
YouTube
How GC Realty used EOS to get the right people in the right seats
EOS Worldwide
November 2, 2023
Business operating systems
9
Case studies
7
Hiring & recruitment
6
Hiring people you like — not people who fit — stunts growth.
Quarterly People Analyzer reviews keep core values a real standard.
Revenue grew from $2.2M to $9.6M after running on EOS.
Staying motivated for life: love, gratitude, and self-awareness
GaryVee
November 2, 2023
Motivation
9
Resilience & grit
6
Communication
5
Fear motivates short-term; love and compassion sustain forever.
Gratitude is a daily mental habit, not a morning ritual.
External validation — status, stuff, others' opinions — kills fulfilment.
Compliance & regulation
YouTube
Form I-9 compliance: what every HR professional needs to know
HR Party of One
November 2, 2023
Compliance & regulation
10
The 2023 I-9 version is mandatory — older versions are invalid.
Retention rules differ based on how long the employee stayed.
Requesting specific documents from employees is illegal.
Ranking #1 on Google in 24 hours using only basic SEO
Ahrefs
November 1, 2023
SEO
9
AI tools & automation
7
Content marketing
5
More backlinks than competitors still meant a content problem, not a links win
ChatGPT rewrote 24 vague headings in 15 seconds, triggering mobile position 1
Featured snippet captured in five days using Ahrefs' Also Talk About report
Content marketing
YouTube
Rethinking the GaryVee content strategy for 2024
GaryVee
November 1, 2023
Content marketing
8
Growth hacking
7
Processes & SOPs
5
A 35-person team runs Gary's content on 15–60 minutes of his day
Thousands of archived episodes from 2006–2016 remain a largely untapped asset
The next TikTok wins by maximising upside variance, not minimising downside risk
AI tools & automation
YouTube
Using AI to build and test an email campaign persona
Joanna Wiebe
November 1, 2023
AI tools & automation
9
Email marketing
7
ChatGPT simulates a customer persona to review your emails before sending.
Test specific user behaviours — like hesitation to buy — mid-sequence.
A/B test email variants through the same persona before any real audience sees them.
Equity & cap tables
YouTube
How to avoid being exploited as a technical founder or engineer
Y Combinator
November 1, 2023
Equity & cap tables
9
Identity & self-belief
7
Management
5
Unequal equity splits rarely have a legitimate justification — push back.
Being excluded from decisions while writing all the code is exploitation.
Asking for a seat at the table often fixes the problem immediately.
AI strategy & adoption
Podcast
Five ways to ethically build and use AI
Masters of Scale
October 31, 2023
AI strategy & adoption
9
Cybersecurity basics
6
Culture building
5
Keep humans at center—recruit diverse voices into AI development, not just tech leaders.
Embed user safety into culture; when buyer isn't user, system serves conflicting interests.
Test AI skeptically yourself before deploying; models hallucinate and inherit training bias.
How Google SERPs work and what drives click potential
Semrush
October 31, 2023
SEO
9
Conversion rate optimisation
6
Google's SERP layout shifts entirely based on query intent
Click potential, not search volume, reveals true keyword opportunity
Semrush Keyword Manager shows both metrics side-by-side per country
Seven bootstrapper anti-patterns to avoid when building a SaaS startup
Startups For the Rest of Us
October 31, 2023
Niche selection
9
Product-market fit
8
Business models
6
Why B2C apps almost always destroy your growth economics
Creating a new category costs $5M+ and years — use positioning instead
Treating churn with tactics masks weak product-market fit
Content marketing
YouTube
YouTube script formula that drives eight-figure online course sales
Sunny Lenarduzzi
October 31, 2023
Content marketing
9
Closing techniques
6
Small targeted audiences convert far better than mass reach
Retention rate tells you exactly where to place conversion CTAs
HOT formula: Hook, Outcome, Testimonial — the highest-converting script structure
Founder interviews
Podcast
Investing Wisdom and Business Principles from Charlie Munger
Acquired
October 30, 2023
Founder interviews
9
Valuation
8
Business models
7
Great investments appear five or six times in a lifetime—recognize them and bet heavily on conviction.
Costco's culture and relentless execution for 40 years beats clever business model tricks alone.
Most capital now chases too few exceptional opportunities, compressing returns across all asset classes.
Hiring & recruitment
Podcast
Retaining employees from day one: Joey Coleman's eight-phase framework
Beyond the To-Do List - Productivity for Work and Life
October 30, 2023
Hiring & recruitment
9
Processes & SOPs
7
40% of new hires leave before their one-year anniversary.
The retention clock starts at the job posting, not the first day.
Eight distinct phases map the full employee journey from prospect to advocate.
How to use content updates to grow SEO traffic
Neil Patel
October 30, 2023
SEO
9
Content marketing
8
Updating old posts drives more traffic than writing new ones
Use Search Console data to trigger updates, not a fixed schedule
Forbes now dedicates more staff to updating than creating content
Identity & self-belief
YouTube
Entrepreneurial wiring is a feature, not a disorder
Cameron Herold
October 30, 2023
The traits schools pathologise are exactly what make entrepreneurs effective.
ADD-style attention isn't broken — it sees everything at once.
Trusting your own signal over external judgment is non-negotiable.