This week's additions focus on finance, founder stories, and marketing, with new digests from Masters of Scale and Noah Kagan. Highlights include Why bleeding your business with low prices can save it The hardest channels to execute — video, software — have the least competition

Pivoting

Podcast

How ClassPass learned to price a first-of-its-kind fitness subscription

Masters of Scale February 14, 2018

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Pivoting 9

Pricing strategy 9

Case studies 7

• Why bleeding your business with low prices can save it
• ClassPass pivoted three times before finding a viable subscription model
• Price hikes trigger customer riots — but rarely the cancellations founders fear

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Growth hacking

YouTube

Ten practical marketing strategies for growing your business in 2018

Noah Kagan February 14, 2018

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Growth hacking 8

Branding 6

• The hardest channels to execute — video, software — have the least competition
• Affiliate programs can drive double-digit revenue if rules are set clearly
• Build word-of-mouth triggers into your product at the moment users see results

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