Origin stories

Podcast

Milton Hershey: building a chocolate empire through perseverance and purpose

Founders September 27, 2020

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Origin stories 10

Bootstrapping 6

• Failed twice before succeeding — 14 years of persistence paid off
• Mass-produced milk chocolate turned a luxury into a nickel treat
• Left his entire fortune to an orphan school that still compounds today

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Copywriting

YouTube

One message wins: eliminate conjunctions to sharpen copy clarity

Joanna Wiebe September 25, 2020

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Copywriting 9

Branding 5

• Every 'and' you write loses a prospect — literally
• One message believed beats three messages ignored
• A single editing sweep finds and kills diluted conjunctions

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Productivity & habits

Podcast

Time blocking, note-taking, active recall, and how to sell a nonfiction book

Deep Questions with Cal Newport September 24, 2020

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Productivity & habits 9

Deep work & focus 7

• Start time blocking with rough blocks, not abbreviated ones
• Quarterly planning is where big-goal decisions actually belong
• Never write the nonfiction book first — pitch the agent, then write

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Communication

YouTube

Applying neuroscience to leadership: AGES, SCARF, and the threat brain

Bill Gallagher September 23, 2020

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Communication 9

Management 8

Resilience & grit 6

• Leaders routinely trigger threat responses in people without realising it.
• AGES (Attention, Generation, Emotion, Spacing) explains how brains actually retain learning.
• SCARF maps five social triggers that flip people into threat or reward mode.

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Resilience & grit

YouTube

Ten mistakes first-time entrepreneurs make and how to avoid them

Noah Kagan September 23, 2020

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Resilience & grit 8

Prospecting & outreach 7

Customer discovery 6

• Find paying customers before building anything — always.
• Your day job is your investor; don't quit until $1k/month.
• Courses and trending niches are procrastination in disguise.

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