What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

18 December 2023

This week's additions focus on leadership, marketing, and mindset, with new digests from Rob Walling, TK Kader, and The Daily Stoic. Highlights include Client portals and support tools inside existing platforms are underserved markets Vozy avoided the word 'AI' in sales calls — until ChatGPT changed everything.

Showing 30 digests for 18 December 2023.

Customer discovery

YouTube

Seven SaaS ideas worth building before they go mainstream

Rob Walling December 24, 2023


Customer discovery 9
Niche selection 7
  • Client portals and support tools inside existing platforms are underserved markets
  • No-code ecosystems still lack version control and automated testing
  • Feature request boards are a repeatable source of validated SaaS ideas

Niche selection

YouTube

How Vozy scaled from 500K to 3M ARR with three GTM principles

TK Kader December 24, 2023


Niche selection 9
Growth hacking 7
Case studies 6
  • Vozy avoided the word 'AI' in sales calls — until ChatGPT changed everything.
  • Narrow ICP focus beats broad targeting at every revenue stage.
  • GTM is not a marketing function — it requires the whole company.

Motivation

Podcast

Four Stoic quotes on change and stopping the wait

The Daily Stoic December 24, 2023


Motivation 8
Resilience & grit 6
  • Seneca: fools always get ready to start — never actually starting.
  • Marcus Aurelius: choosing tomorrow means choosing not to change today.
  • Small cumulative steps beat waiting for the perfect moment to leap.

Communication

YouTube

Five things to stop doing to become a more articulate executive

Dr. Grace Lee December 23, 2023


Communication 9
Identity & self-belief 7
  • Accent and vocabulary drills fix the wrong problem for executives.
  • Practice makes permanent — scripted speeches don't transfer to boardrooms.
  • Self-governance and communication strategy outweigh all surface mechanics.

Management

YouTube

Read the room: give your team what they need in each session

EOS Worldwide December 23, 2023


Management 8
  • A 90-minute check-in isn't failure — it's good facilitation.
  • Team health enabled 7/10 rocks despite a brutal personal quarter.
  • Format flexibility is a skill earned, not a default setting.

Business operating systems

YouTube

How Cabral Co. used EOS to bring order, accountability, and growth

EOS Worldwide December 23, 2023


Business operating systems 10
Management 5
  • Outgrowing your own goals is a sign you need a system
  • The visionary-integrator split is what makes EOS work
  • An EOS implementer is critical when the business is stretched

Founder interviews

YouTube

Balancing entrepreneurship, family, and presence as a founder

GaryVee December 22, 2023


Founder interviews 10
Work-life balance 8
Resilience & grit 6
  • Your business is a child — and neglecting one child hurts the other.
  • Early hardship builds the resilience that comfortable upbringings rarely produce.
  • You are the only judge and jury of your own work-life balance.

Management

YouTube

Hubert Joly on loving people and leading with purpose at Best Buy

Bill Gallagher December 21, 2023


Management 8
Founder interviews 6
  • Love for people is the foundation of great leadership.
  • Managing and leading are not the same thing.
  • Strategy only works when it has a clear, communicable name.

Funnels

YouTube

Building a $500k/month cold email empire: course, software, and vertical integration

Brett Malinowski December 21, 2023


Funnels 9
Closing techniques 8
Business models 7
  • How selling a $17 course created the market for a $100k/month SaaS
  • Self-liquidating funnels: turn ad spend into coaching clients at $10,800
  • Whoever pays most per customer wins — and why back-end offer beats creative

SEO

YouTube

YouTube SEO: how to rank videos higher in search results

Semrush December 21, 2023


SEO 9
Content marketing 8
AI tools & automation 5
  • Retention and watch time outweigh every other ranking signal
  • Cross-verify keywords in TubeBuddy and SEMrush before committing to a topic
  • First 24 hours of promotion directly shapes algorithmic distribution

Business operating systems

YouTube

Leadership presence and intentional communication in EOS

EOS Worldwide December 21, 2023


Business operating systems 9
Communication 7
  • Communication directs human energy toward one shared direction
  • EOS is powerful, but your leadership gift fine-tunes it
  • Your legacy and North Star should guide every leadership decision

Growth hacking

YouTube

Social media, sponsorship sales, and building brand awareness for free

GaryVee December 21, 2023


Growth hacking 9
Prospecting & outreach 6
  • Facebook is now the fastest-growing platform — because creators left
  • Fire employees who lie about AI use, not just those who use it
  • Event creators need commission-only sponsorship salespeople, not ticket sales

Customer discovery

Podcast

How great product managers earn trust and build things people love

Lenny's Podcast Product Career Growth December 21, 2023


Customer discovery 9
Delegation 8
Product-market fit 6
  • Why most PM hatred is really a competence problem, not a culture one
  • Reference customers are the fastest path to product-market fit
  • Promote people by letting them practice the role before they hold the title

Motivation

YouTube

Why founders should default to optimism about the future

Y Combinator December 21, 2023


Motivation 9
Identity & self-belief 5
  • News consumption distorts reality — zooming out reveals dramatic progress.
  • Pessimism is incompatible with building; every change agent was default optimistic.
  • Technology always has tradeoffs — demanding perfection is magical thinking.

Management

YouTube

Why year-end bonuses are the wrong way to reward employees

Cameron Herold December 20, 2023


Management 9
Unit economics 5
  • Bonuses reward expected performance — that's what salaries are for.
  • Index every employee's base pay to inflation, every year.
  • Bigger raises signal more responsibility and autonomy, not gratitude.

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