30 January 2023
This week's additions focus on mindset, leadership, and marketing, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Y Combinator. Highlights include PMs must solve real problems first, not adopt AI for hype—avoid the shiny object trap Start mid-action — skip setup and show the core product loop first.
Showing 24 digests for 30 January 2023.
AI strategy & adoption
Podcast
How product managers can lead AI initiatives
Lenny's Podcast Product Career Growth
February 5, 2023
AI strategy & adoption
9
Roadmapping
6
No-code & low-code
5
PMs must solve real problems first, not adopt AI for hype—avoid the shiny object trap
Every PM becomes an AI PM; work with research scientists to manage uncertainty and data
Learn fundamentals, fake MVPs with prototypes, use no-code tools to start experimenting today
Closing techniques
YouTube
Seven elements of a persuasive SaaS product demo
TK Kader
February 5, 2023
Closing techniques
9
Product-market fit
7
Copywriting
6
Start mid-action — skip setup and show the core product loop first.
Separate the user experience from the manager's ROI view.
Naming the cost of inaction inside the demo is a high-leverage close.
Identity & self-belief
YouTube
Why Silicon Valley shifted from nonconformists to conformists
Y Combinator
February 5, 2023
Identity & self-belief
9
Motivation
6
Tech went from a fringe career to a mainstream status game
Conformists treat investors as customers, not users
Real builders bet on themselves, not on fitting in
Conversion rate optimisation
YouTube
Three quick tactics to increase website conversion rates
Neil Patel
February 4, 2023
Conversion rate optimisation
9
Closing techniques
5
Exit pop-ups triggered on leaving convert at 3.09% on average.
Reviews and testimonials at checkout can lift conversions up to 400%.
Countdown timers create urgency and stack small gains into a winning edge.
Five secrets to becoming more articulate as a professional
Dr. Grace Lee
February 4, 2023
Articulation is accurate communication, not impressive vocabulary
Real-time dialogue feedback lets you iterate and improve mid-conversation
Congruence between words, body language, and intent builds trust
Using social media and ChatGPT to grow a small business
GaryVee
February 4, 2023
Social media
9
AI tools & automation
6
Retention & loyalty
5
Free organic social reach beats every paid channel for small businesses
ChatGPT cuts content creation time but needs human editing to avoid generic output
B2B belongs on LinkedIn; B2C belongs on TikTok and Instagram
Business operating systems
YouTube
EOS: a simple operating system that aligns an entire business
EOS Worldwide
February 3, 2023
Business operating systems
10
Simplicity is why EOS spreads through a whole company
One shared plan from core values to 10-year horizon
Rocks cascade quarterly priorities down the organisation
Business operating systems
YouTube
Defining visionary and integrator roles when both partners overlap
EOS Worldwide
February 3, 2023
Business operating systems
8
Management
5
When both co-founders are part visionary, part integrator
An EOS implementer forced the role-assignment conversation
Clear department ownership beats fluid shared responsibility
Process mapping a new service in five steps
Layla at ProcessDriven
February 3, 2023
Four shapes are all you need to map any service
Capture what already exists — don't build something new
Turn your map into a reusable checklist to never miss a step
How to keep your website rankings safe from Google algorithm updates
Neil Patel
February 2, 2023
Google makes 4,500+ algorithm changes per year — most go unnoticed.
Refresh your lowest-traffic pages first for the fastest ranking recovery.
User satisfaction beats every SEO tactic in the long run.
Luke Belmar on AI, drop shipping, and building wealth outside the system
Brett Malinowski
February 2, 2023
Motivation
8
Business models
7
Bootstrapping
6
White-collar jobs face faster AI replacement than blue-collar ones
Three criteria that guarantee money: best, high demand, irreplaceable
CBDCs make money programmable — governments can freeze your spending
The psychology of exiting your company
Rob Walling
February 2, 2023
Case studies
9
Identity & self-belief
7
A successful exit can still trigger depression, grief, and identity crisis.
Financial outcome and emotional outcome are largely independent of each other.
Rushing 'what's next' before closing is a predictable path to sabotage.
Founder interviews
YouTube
How Tim Hwang built FiscalNote from a Motel 6 to a billion-dollar IPO
EO
February 2, 2023
Founder interviews
10
Prospecting & outreach
6
Resilience & grit
5
Cold-called hundreds of companies from a spreadsheet before writing a line of code
Emailed Mark Cuban from a Google search; got a $740k reply in 45 minutes
Being an outsider meant expecting to work 10x harder — and doing it
Compliance & regulation
YouTube
Building a legally compliant and inclusive workplace
HR Party of One
February 2, 2023
Compliance & regulation
9
Culture building
6
Processes & SOPs
5
Non-compliance with DEI law can destroy a small organisation's reputation
Seven federal acts set the legal floor every employer must meet
A four-step checklist turns inclusion from intention into measurable action
Iteration & feedback loops
Podcast
How to build innovative product teams: lessons from Stripe and Retool
Lenny's Podcast Product Career Growth
February 2, 2023
Iteration & feedback loops
9
Culture building
8
Customer discovery
6
Process is variance reduction — it lowers your ceiling, not just the floor
Schedule thinking time explicitly; Retool's 'Crazy Ideas' doc ships 3–8 ideas yearly
Run new products like internal startups: small teams, prove ROI before scaling