Content marketing

YouTube

Five overlooked fundamentals every digital marketer should practise

Ahrefs February 1, 2023

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Content marketing 9

Customer discovery 7

Conversion rate optimisation 6

• Match content format and tone to each platform's subconscious user intent.
• Study cross-niche competitors to find transferable growth strategies.
• Keep the product central — vanity metrics distract from real business value.

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Founder interviews

Podcast

Building confidence, quitting wisely, and mental strength through adversity

The Daily Stoic February 1, 2023

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Founder interviews 9

Resilience & grit 8

Identity & self-belief 7

• Confidence is evidence, not belief — build a mental bank account deliberately.
• Quitting a hand isn't quitting the game — mental accounting traps us in losing positions.
• Mental strength is the absence of bad habits, not the presence of good ones.

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Pricing strategy

Podcast

How to build a recurring annual price increase into your SaaS

Startups For the Rest of Us January 31, 2023

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Pricing strategy 9

Pricing psychology 6

Long-term planning 5

• Small annual increases beat large infrequent ones — always.
• Inactive customers self-select out, keeping your MRR honest.
• The annual deadline gives sales a genuine, non-fake urgency trigger.

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Origin stories

Podcast

Ralph Lauren: building an empire from ties to lifestyle brand

Founders January 31, 2023

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Origin stories 10

Business models 7

Cash flow management 6

• Refusing Bloomingdale's deal preserved his brand — and eventually won them over
• Rapid growth nearly bankrupted him; licensing saved everything within two years
• Fear of losing hard-won success, not satisfaction, kept him building into his 80s

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SEO

YouTube

Seven proven SEO strategies to grow organic traffic

Neil Patel January 30, 2023

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SEO 10

Content marketing 5

• Target keywords you can realistically rank for, not head terms
• Sites linking to multiple competitors are your easiest backlink wins
• Title tags under 40 characters lift click-through rate by 8.6%

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Management

YouTube

Eight habits that separate effective CEOs from the rest

Cameron Herold January 30, 2023

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Management 9

Productivity & habits 7

Delegation 6

• Why self-blame — not external blame — earns more team respect
• Wartime CEOs cut dead weight fast; hesitation signals fear
• Scheduled thinking time away from tech unlocks strategic clarity

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Business models

YouTube

How to turn your SaaS side hustle into a full-time business

Rob Walling January 30, 2023

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Business models 8

Bootstrapping 8

Productivity & habits 6

• Time scarcity is an advantage — treat every founder hour as non-negotiable.
• Set a concrete expense-based revenue threshold before you quit your day job.
• Celebrate the transition; skipping it quietly drains long-term motivation.

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Processes & SOPs

Podcast

How to escape constant inbox checking by rebuilding your collaboration workflow

Deep Questions with Cal Newport January 30, 2023

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Processes & SOPs 8

Deep work & focus 7

• Checking email less is impossible without first changing how collaboration works.
• One process-centric email can replace fifteen back-and-forth exchanges.
• Batching email raises stress when the office depends on ad hoc messaging.

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Deep work & focus

Podcast

Holding history's tension while focusing on the present

The Daily Stoic January 30, 2023

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Deep work & focus 9

Resilience & grit 6

• Unprecedented events are common — yet history still rhymes.
• Anxiety spirals when you project; presence is where progress happens.
• Marcus Aurelius survived plague and war by mastering one task at a time.

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