This week's additions focus on marketing, mindset, and strategy, with new digests from Beyond the To-Do List - Productivity for Work and Life and Ahrefs. Highlights include Gladwell's 10,000-hour rule omits the one word that matters: deliberate. Keyword difficulty scores ignore intent — that's why they mislead.

Identity & self-belief

Podcast

Creativity is a skill, not a gift: how to develop it deliberately

Beyond the To-Do List - Productivity for Work and Life May 31, 2018

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Identity & self-belief 9

Business models 6

• Gladwell's 10,000-hour rule omits the one word that matters: deliberate.
• Great creative work sits at the sweet spot between familiar and novel.
• Consumption, imitation, community, and feedback — not inspiration — drive creative success.

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SEO

YouTube

How to measure keyword difficulty and rank on Google

Ahrefs May 28, 2018

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SEO 9

• Keyword difficulty scores ignore intent — that's why they mislead.
• Fewer backlinks can beat more if the page matches searcher intent.
• SERP volatility reveals whether Google is satisfied with current results.

Read more →