What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

15 February 2021

This week's additions focus on operations, mindset, and founder stories, with new digests from Bill Gallagher, Founders, and Joanna Wiebe. Highlights include Stop waiting for free time — design your cadence and claim it first Four years of near-zero revenue before the business could support them

Showing 13 digests for 15 February 2021.

Processes & SOPs

YouTube

How to build and protect a meeting cadence that sticks

Bill Gallagher February 21, 2021


Processes & SOPs 9
Management 6
  • Stop waiting for free time — design your cadence and claim it first
  • Treat internal meeting slots as booked, not optional or negotiable
  • Consistent meeting discipline visibly signals operational rigour to investors

Founder interviews

YouTube

Building a subscription box business from scratch with DateBox Club

Bill Gallagher February 21, 2021


Founder interviews 9
Pivoting 6
Scaling infrastructure 5
  • Four years of near-zero revenue before the business could support them
  • Designed for empty nesters; real customers turned out to be exhausted young parents
  • Pandemic quadrupled volume — now choosing fulfilment centre over warehouse to reach 10x

Founder interviews

Podcast

Larry Miller: building a billion-dollar empire from a parts counter

Founders February 21, 2021


Founder interviews 10
Resilience & grit 7
  • From 961st-ranked parts manager to owner of 90 companies
  • Why 90-hour weeks built his empire but destroyed his family
  • How fast-tracking built a 20,000-seat arena in 15 months

Copywriting

YouTube

How to organise copywriting research using a message map

Joanna Wiebe February 20, 2021


Copywriting 10
Processes & SOPs 6
  • Messy notes are normal — the gap between research and writing is the real problem
  • A message map consolidates product and persona knowledge across all projects
  • A solution design (PCPO + rule of one) bridges research to writing for each piece

Origin stories

Podcast

Jackie Cochran: from barefoot mill girl to aviation's all-time record holder

Founders February 19, 2021


Origin stories 9
Resilience & grit 8
Identity & self-belief 6
  • Orphaned and shoeless at eight, she became history's most decorated pilot
  • Self-belief treated as a practical tool, not a personality trait
  • Still breaking speed records at nearly 60 — until doctors grounded her

Origin stories

Podcast

How the New York Times Survived 170 Years and Reinvented Itself

Acquired February 18, 2021


Origin stories 9
Business models 8
  • A broke outsider from Tennessee bought the NYT using none of his own money.
  • Cutting price from 3 cents to 1 cent tripled circulation and saved the paper.
  • Trump's presidency became the single greatest subscriber growth driver in Times history.

Productivity & habits

Podcast

Cal Newport's habit Q&A: planning, anxiety, writing, and deep work

Deep Questions with Cal Newport February 18, 2021


Productivity & habits 10
Deep work & focus 7
Time management 6
  • Weekly planning should take under an hour — not several.
  • Pre-meeting rehearsal rituals mute anxiety without addressing ruminations directly.
  • Top publications seek distinctive writers, not interesting submissions.

SEO

YouTube

How to use internal links to rank higher in Google

Ahrefs February 17, 2021


SEO 10
Automation & tools 5
  • Internal links pass PageRank freely — no outreach required
  • Content hubs let every page in a cluster share authority
  • Three free methods to find missed linking opportunities on any site

Management

YouTube

Eight Pillars of Trust: The Root Cause Behind Every Leadership Problem

Bill Gallagher February 17, 2021


Management 10
Communication 7
Conflict resolution 5
  • Every org problem — sales, engagement, innovation — is a trust deficit in disguise.
  • Eight validated pillars (clarity to consistency) diagnose and fix trust systematically.
  • Apologies never rebuild trust; only new commitments kept over time do.

Processes & SOPs

YouTube

How to protect meeting cadence when your calendar fills up

Bill Gallagher February 16, 2021


Processes & SOPs 8
Management 5
  • Block recurring meetings first — treat them as already booked.
  • Reactive scheduling is why cadence meetings never happen.
  • A paused banker meeting became proof of operational discipline.

Resilience & grit

Podcast

Four lessons from 2020: perspective, resilience, opportunity, and action

Startups For the Rest of Us February 16, 2021


Resilience & grit 8
Niche selection 7
Identity & self-belief 5
  • Startup problems shrink against crises like pandemics and civil unrest.
  • Founders who ship publicly during chaos catch luck others never see.
  • Recessions spawn new categories; hunters of emerging problems thrive.

Niche selection

YouTube

Five profitable business ideas for 2021 backed by data

Noah Kagan February 15, 2021


Niche selection 9
Market research 7
MVP & prototyping 5
  • Organ supplements: a $6B adjacent market with no dominant brands
  • 31 million skilled trade jobs left vacant — massive gap, few takers
  • ADUs can boost property values 30% with near-zero owner risk

Deep work & focus

Podcast

Escaping the autonomy trap: why knowledge work defaults to chaos

Deep Questions with Cal Newport February 15, 2021


Deep work & focus 9
Productivity & habits 8
Processes & SOPs 6
  • Peter Drucker's autonomy doctrine accidentally created the inbox-obsessed workplace
  • Separating workflow design from execution is how teams escape the hive mind
  • Consistent two-hour deep work sessions outperform sporadic heroic marathon days

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