24 July 2023
This week's additions focus on strategy, marketing, and mindset, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Polarising job postings cut bad hires before the interview starts. Run self-serve and enterprise funnels simultaneously on one product.
Showing 24 digests for 24 July 2023.
Hiring & recruitment
YouTube
How to hire, integrate acquisitions, and retain key employees
Cameron Herold
July 30, 2023
Hiring & recruitment
9
Business models
6
Culture building
5
Polarising job postings cut bad hires before the interview starts.
Acquire companies fast, cheap — integrate culture first, systems last.
Retention is individual: bespoke ladders beat golden handcuff programs.
Four SaaS Cheat Codes: The Dual Funnel Growth Strategy
Rob Walling
July 30, 2023
Business models
9
Growth hacking
7
B2B sales
6
Run self-serve and enterprise funnels simultaneously on one product.
Small customers build brand that makes closing enterprise deals easier.
Listen for white-label or API requests — charge thousands monthly for them.
SaaS go-to-market strategy: three principles to drive growth
TK Kader
July 30, 2023
Niche selection
9
Content marketing
8
Skipping ICP and positioning makes every marketing activity scattered and ineffective.
A manifesto PDF doubles as a lead magnet that anchors all sales and marketing.
Consistent inbound, outbound, and referral channels compound faster than chasing trends.
How to measure and improve developer productivity with Nicole Forsgren
Lenny's Podcast Product Career Growth
July 30, 2023
Processes & SOPs
9
AI strategy & adoption
5
Shipping smaller changes more often makes systems faster and more stable.
80% of teams fail because they never define what they're actually trying to fix.
Speed and stability are not a trade-off — they move together statistically.
Inbound marketing is changing: three shifts reshaping ROI
Neil Patel
July 29, 2023
Growth hacking
8
AI tools & automation
6
All channels get harder — the dollar-in, dollar-out test still applies
Omni-channel congruence cuts refunds; creative equity deals beat standard influencer plays
AI squeezes margins, lifting inbound ROI without extra spend
Five principles for earning respect as a team leader
Dr. Grace Lee
July 29, 2023
Management
9
Communication
7
Praise without reprimand misleads high performers and breeds mistrust.
Intrinsic motivation comes from linking work to each person's own values.
Brief transparency from a leader stops teams from assuming they're at fault.
Founder interviews
YouTube
How embracing failure and diverse experience builds legendary founders
EO
July 29, 2023
Founder interviews
9
Resilience & grit
7
Management
5
Succeeding teaches you nothing — failure is the only real teacher.
StartX refused to help founders; that refusal was the most valuable support.
Know what you're world class at before building anything.
Business operating systems
YouTube
Getting on the same page as your visionary using EOS tools
EOS Worldwide
July 28, 2023
Business operating systems
10
Delegation
6
A visionary wish list externalises ideas integrators can act on
Delegate and Elevate clarifies role boundaries between integrator and visionary
Brain dumps solve alignment problems in high-friction client engagements
Identity & self-belief
YouTube
Overcoming fear, losing, and validation as an entrepreneur
GaryVee
July 28, 2023
Identity & self-belief
9
Resilience & grit
8
Motivation
6
Why fear of failure comes from never learning to lose
Detaching from money and status keeps the grind sustainable
Closing a failing business is courage, not defeat
How to build SEO content for a new website from scratch
Neil Patel
July 27, 2023
SEO
9
Content marketing
8
AI content lacks E-E-A-T — human modification goes far beyond 10%
Start with a mini niche, conquer it, then expand outward
Organic SEO takes 12+ months but can double an existing paid-ads business
What brands are missing about social media and relevance
GaryVee
July 27, 2023
Social media
9
Vision & mission
7
Branding
5
Social drives more sales daily than any other channel — yet ignored
The 'on brand' debate is fake math killing real relevance
Your best creative will be the piece you least expected to work
Tone in workplace communication: why it matters and how to get it right
HR Party of One
July 27, 2023
One ambiguous email can stress employees into working unnecessary extra hours
Small punctuation and greeting choices shift tone more than most people realise
Never send an email angry — delay, call, or get a second opinion first
Iteration & feedback loops
Podcast
A/B testing at scale: lessons from Microsoft, Amazon, and Airbnb
Lenny's Podcast Product Career Growth
July 27, 2023
Iteration & feedback loops
9
Business models
6
80–92% of experiments fail — even at top tech companies
A statistically significant result can still be 26% likely to be wrong
One factor at a time beats big redesigns almost every time
How Nike built the world's largest athletic brand from a car-trunk shoe business
Acquired
July 25, 2023
Origin stories
10
Branding
7
Business models
6
Nike earns $300M/year for Jordan — passively, 20 years after retirement
Phil Knight funded a $50B company almost entirely through debt, no VC
Athletes are billboards: Nike pays to sponsor leagues it doesn't sell jerseys for
How Land O'Lakes scales what customers can't see
Masters of Scale
July 25, 2023
Business models
9
Supply chain
7
Long-term planning
6
A butter brand secretly runs a $7B agricultural data business
Farmer-owned cooperatives create ballast competitors can't copy
Broadband access is the hidden bottleneck for precision farming