23 January 2023
This week's additions focus on mindset, strategy, and leadership, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Neil Patel. Highlights include Strategy before execution: why skipping this wastes your runway Airtable prioritised customer success over sales from day one
Showing 30 digests for 23 January 2023.
Six-step go-to-market plan for SaaS founders
TK Kader
January 29, 2023
Business models
9
Branding
8
Prospecting & outreach
6
Strategy before execution: why skipping this wastes your runway
The manifesto: one document that drives messaging, sales, and fundraising
5X pricing can increase win rates, not hurt them
Retention & loyalty
Podcast
How Airtable built trust and champions before scaling growth
Lenny's Podcast Product Career Growth
January 29, 2023
Retention & loyalty
9
Branding
7
Case studies
6
Airtable prioritised customer success over sales from day one
Hand-identifying champions early made enterprise word-of-mouth self-sustaining
Category creation wastes time — elevating a profession beats chasing Gartner
Conversion rate optimisation
YouTube
How to segment your audience for more effective marketing
Neil Patel
January 28, 2023
Conversion rate optimisation
8
Segmented businesses are 130% more likely to know customer intent
Users segment themselves — act on buyer, email, and click signals
Platform demographics determine which channel reaches which audience
Identity & self-belief
YouTube
Building a professional brand: two principles for executives
Dr. Grace Lee
January 28, 2023
Identity & self-belief
8
Communication
7
Your name is your brand — congruency between inside and outside sets its value.
Concierge-level service builds trust and justifies a premium price tag.
Investing in yourself as much as your job creates lasting career currency.
Orangetheory Fitness: how a tech-driven boutique gym became a franchise giant
Business Breakdowns
January 27, 2023
Business models
9
Unit economics
8
Bootstrapping
5
Orangetheory franchisees hit cash-flow breakeven within three months of opening.
Franchisors earn royalties, supply margins, and fees — royalties almost never churn.
Early franchisees act as pseudo co-founders, shaping the system that enables later scale.
Gary Vaynerchuk on leading with kindness and building for legacy
GaryVee
January 27, 2023
Communication
10
Resilience & grit
6
The gap between how you lead and how your team treats others is your culture.
Deep insecurity or deep confidence are the only two engines for greatness.
Positivity must be grounded in reality — eighth-place trophies breed entitlement.
Seneca's definition of greatness: not wasting time
The Daily Stoic
January 27, 2023
Time management
8
Identity & self-belief
6
Seneca's measure of greatness: control over your time, not wealth or fame
Say no by default — constraints produce more than an open calendar
Happiness comes from contentment, not accomplishment; practice it daily
Hiring & recruitment
YouTube
10 steps to prepare for hiring a virtual assistant
Layla at ProcessDriven
January 27, 2023
Hiring & recruitment
9
Outsourcing & delegation
7
Use paid test projects to vet VAs before committing to a contract.
Back-office tasks don't make money — how you use freed time does.
Write a termination letter before you need one, while still objective.
Mixpanel's journey: scaling, refocusing, and product philosophy
Lenny's Podcast Product Career Growth
January 26, 2023
Pivoting
9
Roadmapping
8
Iteration & feedback loops
7
Why expanding into adjacent products drained resources from your core until customers churn
How design-led systems architecture unlocked higher feature reach and product consistency
Server-side event tracking beats client SDKs for data quality, cross-platform coverage, and developer ease
Founder interviews
YouTube
How private jet owners built wealth: lessons from the tarmac
Noah Kagan
January 26, 2023
Founder interviews
9
Niche selection
6
Food, finance, and tech are the three recession-proof industries.
Decide with 70% of the data — waiting for certainty kills action.
Find a niche, crush it, and deliver more value than anyone else.
Growing your people as the primary lever for scaling a business
Cameron Herold
January 26, 2023
Management
9
Hiring & recruitment
6
Processes & SOPs
5
Train managers in 12 core leadership skills — or stay stuck herding cats.
Confidence and skill must grow together; neglecting either stalls both.
Hire accountable people; accountability cannot be installed after the fact.
Founder interviews
YouTube
Gary Vaynerchuk on entrepreneurship, NFTs, and self-belief at Art Basel Miami
GaryVee
January 26, 2023
Founder interviews
10
Identity & self-belief
8
Vision & mission
6
Valuing strangers' opinions is the root cause of most stalled ambitions.
NFT utility was always the point — the bubble started when operators stopped building.
One LinkedIn post about your expertise can change your career trajectory.
Work-life balance
YouTube
How to work less and earn more as a small business owner
Semrush
January 25, 2023
Work-life balance
9
Identity & self-belief
7
Outsourcing & delegation
7
One great piece of content outperforms 20 obligatory ones.
Skill beats degree — niche expertise commands outsized income.
Both founder and employee must set boundaries for balance to exist.
Business operating systems
YouTube
Running EOS inside SmartSuite without dedicated EOS software
Layla at ProcessDriven
January 25, 2023
Business operating systems
9
Automation & tools
6
Why dedicated EOS tools create silos that kill adoption
One platform for EOS admin and team tasks — fully linked
Automations and dashboards cut manual EOS reporting to near zero
Six leadership traps and how to avoid them
Masters of Scale
January 24, 2023
Management
9
Processes & SOPs
6
Communication
6
Rigid process and silence stifle as much as noise—design flexible structures and listen hard.
Speed without precision jeopardizes long-term outcomes; sometimes slow work moves you faster.
Succession planning is leadership; stepping down at the right time multiplies your impact.