What's New

This week's additions focus on finance, leadership, and marketing, with new digests from Ahrefs, Bill Gallagher, and Cameron Herold. Highlights include Find low-competition topics by reading competitors' top-traffic pages. Workers already earned their wages — why wait two weeks to access them?

SEO

YouTube

11 ways to use Ahrefs for SEO and competitor research

Ahrefs February 20, 2019

SEO 9

Content marketing 6

Find low-competition topics by reading competitors' top-traffic pages.
Close keyword gaps by comparing your rankings to multiple rivals at once.
Get live link-building alerts when top-ranking competitors earn new backlinks.

Business models

YouTube

Paying employees on demand: the PayActive earned wage access model

Bill Gallagher February 20, 2019

Business models 9

Unit economics 7

Cash flow management 6

Workers already earned their wages — why wait two weeks to access them?
Employees save $150–$200/month by avoiding payday loans and overdraft fees.
Employer retention rises 20–40% with zero change to their payroll cash flow.

Management

YouTube

Are entrepreneurs born or bred? Leadership traits and how to develop them

Cameron Herold February 20, 2019

Management 8

Identity & self-belief 6

Core leadership traits are innate, but emotional intelligence is always learned
With franchisees, you must sell, not tell — accountability tools don't apply
Four years apprenticing at great companies beats college for founders

Content marketing

YouTube

How Cameron Herold turned books into a low-cost business development engine

Cameron Herold February 19, 2019

Content marketing 9

Unit economics 7

Pitching investors 5

A $1.70 hardcover beats an $8 traditional publishing deal every time
Giving away 1,000 books at an event can return $110,000 in contracts
Bestseller rankings are a waste of money — a tight book markets itself

Case studies

Podcast

Patagonia's 40 years: building a responsible, profitable company

Founders February 18, 2019

Case studies 10

Business models 8

Hiring & recruitment 6

Profit follows when you optimise for quality, people, and environment first
Patagonia hired misfits others ignored — and built a billion-dollar company
Killing your best-selling product for the right reasons makes a better one

What's New

18 February 2019

11 ways to use Ahrefs for SEO and competitor research

Paying employees on demand: the PayActive earned wage access model

Are entrepreneurs born or bred? Leadership traits and how to develop them

How Cameron Herold turned books into a low-cost business development engine

Patagonia's 40 years: building a responsible, profitable company

Be among the first to get personalised recommendations tailored to your stage in business.

Be among the first to get personalised recommendations tailored to your stage in business.