31 October 2022
This week's additions focus on strategy, mindset, and leadership, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Neil Patel. Highlights include GTM is delayed compounding leverage — starting late costs months of revenue. Free developer adoption at scale must come before monetization
Showing 23 digests for 31 October 2022.
B2B founder-led go-to-market: three principles for early-stage growth
TK Kader
November 6, 2022
Business models
10
Product-market fit
7
Growth hacking
6
GTM is delayed compounding leverage — starting late costs months of revenue.
Only founders can run the product-market-GTM feedback loop effectively.
Fractional CMOs and agencies execute tactics but can't own early-stage strategy.
How Snyk built a product-led growth company in developer security
Lenny's Podcast Product Career Growth
November 6, 2022
Business models
9
Growth hacking
8
Product-market fit
7
Free developer adoption at scale must come before monetization
Auto-fix GitHub PRs created a powerful acquisition and engagement loop
Activation defined as a team fixing vulnerabilities within 30 days
Five tactics to increase Instagram likes with minimal effort
Neil Patel
November 5, 2022
Growth hacking
9
Social media
9
Carousel posts drive 49% more engagement than single images
Live content supply is falling — a gap you can exploit now
Asking for engagement explicitly lifts likes by ~38% on average
Identity & self-belief
YouTube
How to choose the right career coach using the SMART framework
Dr. Grace Lee
November 5, 2022
Identity & self-belief
7
Mental health & wellbeing
6
Resonance with a coach matters more than their credentials.
Match the coach's specialty to your exact career goal first.
Teaching plus mentoring plus coaching compounds into role-specific growth.
Free social media marketing strategies for bootstrapped founders
Semrush
November 3, 2022
Earliest platform adopters capture growth before oversaturation sets in
Podcast guesting borrows an established audience's trust instantly
3-to-1 value-to-sales ratio converts followers without burning them
Founder interviews
Podcast
Paul Graham's essays on startups, work, and determination
Founders
November 3, 2022
Founder interviews
10
Resilience & grit
9
Long-term planning
7
Why prestige and money derail almost everyone from work they love
Startups don't die from competition — they die from demoralization
Relentlessly resourceful founders outperform smart but hapless ones
Resilience & grit
Podcast
A sense of urgency: act with deliberate speed
The Daily Stoic
November 3, 2022
Resilience & grit
8
Productivity & habits
6
Excellence demands attacking each task with focused urgency, not frenzy.
Treat life's hardships as prescribed treatments, not unwanted obstacles.
You have roughly 4,000 weeks; make something meaningful of each.
Building a recession-resistant employee benefits plan
HR Party of One
November 3, 2022
Culture building
8
Processes & SOPs
6
Defined contribution plans cut waste by letting employees choose their own benefits.
Transparent pay structures prevent compression and reduce salary inflation pressure.
High-impact retention perks cost little but signal employees are genuinely valued.
Hiring & recruitment
Podcast
How to hire, be hired, and recruit as a product leader
Lenny's Podcast Product Career Growth
November 3, 2022
Hiring & recruitment
10
Management
5
Big-name CPOs often aren't right for early-stage companies
Build candidate relationships months before you actually need to hire
Recruiters who treat candidates as commodities lose the best people
Five low-cost small business ideas for beginners
Ahrefs
November 2, 2022
Business models
8
Niche selection
7
Bootstrapping
5
Sell services around one SaaS tool you already know well
Drone videography pays $400–$4,000 per golf course with minimal skill
Voiceover work earns $100–$499 for just 5–10 minutes of recording
Lessons from Silicon Valley: a product manager turned founder
EO
November 2, 2022
Fundraising & VC
10
Growth hacking
10
Productivity & habits
10
Why being the wrong CEO is the most honest thing you can admit
COVID forced ruthless focus — killing every non-essential product launch
Red Bull, not Facebook, is the right model for an impulse-driven product
ProcessDriven is doubling its YouTube content with a SmartSuite challenge
Layla at ProcessDriven
November 2, 2022
Communication
9
Identity & self-belief
8
Resilience & grit
7
A 12-week SmartSuite challenge tests if the framework beats the software.
Wednesday uploads return — twice the content, nothing removed.
SmartSuite partnership is editorial, not sponsored — full creative control kept.
Founder interviews
Podcast
Waypoints as a scaling tool: lessons from Aurora's Chris Urmson
Masters of Scale
November 1, 2022
Founder interviews
10
Long-term planning
8
Pivoting
6
Why waypoints are about maximising learning speed, not eliminating risk
How Aurora shifted to trucking — not a pivot, a smarter waypoint
Merging two AV teams: the org-structure mistake that cost both leaders
Two types of ambition: choosing activity or simplicity after success
Deep Questions with Cal Newport
November 1, 2022
Goal setting
9
Case studies
6
Success reveals your ambition type — feast on opportunities or ruthlessly simplify
Grisham wrote one book a year, 15 hours a week, and needed no assistant
Escaping the second control trap requires a quantitative conversation with your manager
How Summit repositioned from forecasting tool to low-code calculator platform
Startups For the Rest of Us
November 1, 2022
Pivoting
9
Product-market fit
7
Branding
5
90% of trial users couldn't finish the builder or use the result
One word — 'calculator' — unlocked recognition for makers and their audiences
Supplying your own marketplace inventory makes cold-starting dramatically easier