12 December 2022
This week's additions focus on strategy, leadership, and mindset, with new digests from Business Breakdowns, TK Kader, and The Daily Stoic. Highlights include Why copying Shopify failed — and shipping became the real unlock A 12-month data review crushes recency bias before you plan
Showing 27 digests for 12 December 2022.
How Shiprocket built India's e-commerce logistics layer from the ground up
Business Breakdowns
December 18, 2022
Case studies
9
Pivoting
8
Business models
7
Why copying Shopify failed — and shipping became the real unlock
Cash-on-delivery creates a 15–25% return rate that kills merchant margins
India's next unicorns will be native-built, not Western transplants
Long-term planning
YouTube
Three principles for annual SaaS business planning
TK Kader
December 18, 2022
Long-term planning
9
Funnels
6
Business models
5
A 12-month data review crushes recency bias before you plan
Diagnosing market, product, or GTM tells you where to focus
ICP, manifesto, and Broadway show are the three GTM pillars
Resilience & grit
Podcast
18 unexpected truths about Marcus Aurelius, the Stoic emperor
The Daily Stoic
December 18, 2022
Resilience & grit
9
Identity & self-belief
7
Marcus lived through plague and lost eight children yet remained devoted to virtue.
The Stoic emperor cried openly, slept poorly, and doubted himself constantly.
He gave half his power away and kept learning until his dying day.
How to launch and grow a podcast from scratch
Lenny's Podcast Product Career Growth
December 18, 2022
Growth hacking
9
Niche selection
7
Processes & SOPs
5
10 consistent episodes puts you in the top 4% of all podcasts
Treat content quality like product-market fit — it's the only real lever
Clips, guest appearances, and community answering beat paid ads for growth
AI tools & automation
YouTube
Seven AI business opportunities using ChatGPT's API
Brett Malinowski
December 16, 2022
AI tools & automation
9
MVP & prototyping
6
Niche selection
5
Wrap ChatGPT's API in a niche UI and charge for convenience
One copywriter using AI can outproduce a team of dozens
Land-and-expand: SEO agencies can publish 50 articles in one day
How to build a vivid vision and scale a company from startup to 100 people
Cameron Herold
December 16, 2022
Management
9
Vision & mission
8
Hiring & recruitment
6
A four-page future snapshot attracts the right people before you hire anyone.
Untrained managers — not bad strategy — are why companies stall at 30 people.
The CEO job changes completely at every stage from 1 to 100 employees.
Resilience & grit
Podcast
Turning adversity into fuel: the Stoic formula for using everything
The Daily Stoic
December 16, 2022
Resilience & grit
9
Motivation
7
Bad experiences are material — the Stoics said use all of it
Farm life makes Stoic principles concrete, not abstract
Dragging a dead cow home: memento mori you can't intellectualise away
How to identify your weakest business process using three questions
Layla at ProcessDriven
December 16, 2022
Processes & SOPs
9
Long-term planning
5
Score every process on results, cost, and gut feel to find your weakest link.
Cost includes time, energy, mistakes, and sanity — not just money.
The lowest total score across three criteria tells you where to focus first.
Seven quick-win marketing tactics that don't rely on SEO
Neil Patel
December 15, 2022
Growth hacking
8
Content marketing
7
Referred customers are 18% more loyal — and referrals scale fast
A free tool drove 40% of NP Digital's consulting customers
Batch scheduling boosts social engagement by roughly 27%
Deep work & focus
YouTube
Take control of your life by reframing circumstances and finding your superpower
Silicon Valley Girl
December 15, 2022
Deep work & focus
10
Management
8
AI tools & automation
7
The meaning you assign a circumstance decides every outcome that follows.
Entrepreneurship is identifying your superpower and delegating everything else.
Decisions made from your core positive emotion compound; fear-based ones spiral.
How ProFundCom doubled ARR and broke through $1M by niching down
TK Kader
December 15, 2022
Case studies
9
Niche selection
8
Retention & loyalty
6
Hedging on who your customer is kills growth — pick one and commit.
Raising prices with no pushback only works once you trust your product.
Existing customers outspent new business after adding customer success.
Hiring & recruitment
YouTube
Five HR essentials for hiring your first employee
HR Party of One
December 15, 2022
Hiring & recruitment
9
Processes & SOPs
6
Misclassifying an hourly worker as exempt carries the heaviest penalties
An HRIS beats DIY payroll on reliability, cost, and compliance from day one
A 30-60-90 plan and one-on-ones prevent early performance problems
Resilience & grit
Podcast
Difficult things are good for you: a stoic guide to measuring your days
The Daily Stoic
December 15, 2022
Resilience & grit
9
Identity & self-belief
6
Physical discipline directly builds the mental self-control stoics prized
Ancient philosophers were soldiers and wrestlers, not just thinkers
Living each day well means less frenzy, less laziness, less pretending
How founders should do sales before hiring their first salesperson
Lenny's Podcast Product Career Growth
December 15, 2022
B2B sales
10
Product-market fit
6
Hiring & recruitment
6
Why founders must sell personally before any salesperson can succeed
The 15–25% win-rate signal that tells you it's time to hire
PLG stalls without sales — 100% of B2B companies eventually build a team
Startup business models and pricing: lessons from YC's top 100
Y Combinator
December 15, 2022
Business models
9
Pricing strategy
8
Marketplaces are only 14% of YC top 100 but create 30% of total value.
5% difference in monthly churn can be the difference between life and death.
Segment raised prices 150x — from $120/year to $18,000 — in one sales meeting.