Content marketing

YouTube

10 low-cost ways to promote your website and grow traffic

Ahrefs October 3, 2018

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Content marketing 9

Growth hacking 7

SEO 6

• Quora answers with high organic traffic can drive 30–40% click-through rates
• Pinterest ads deliver clicks at ~$0.10 — far cheaper than Google or Facebook
• Repurposing one piece of content across formats multiplies reach without extra creation

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Retention & loyalty

YouTube

Net Promoter System as an operational tool for growing businesses

Bill Gallagher October 3, 2018

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Retention & loyalty 9

Processes & SOPs 7

Growth hacking 5

• One question reveals what financial metrics can never show you
• Detractors who get called often flip into passionate promoters
• The same NPS method applies to employees — eNPS surfaces staff problems early

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Founder interviews

YouTube

How Stripe's CEO Patrick Collison thinks about running a startup

Y Combinator October 3, 2018

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Founder interviews 9

Long-term planning 7

Product-market fit 6

• Your growth curve isn't cosmic — it's something you construct.
• Pre-PMF, iteration speed beats every other metric.
• Consensus-based decision-making is a slow death for scaling teams.

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Product-market fit

YouTube

How Front built a shared inbox product and retained its team

Y Combinator October 3, 2018

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Product-market fit 9

Case studies 8

Culture building 7

• Score features on impact vs. complexity — nine tiers, always vision-filtered.
• 500 customers, $1M ARR before a single marketing hire.
• Retention comes from mission, hiring bar, and radical transparency — not perks.

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Founder interviews

YouTube

Building Science Exchange: a biotech marketplace founder's journey

Y Combinator October 3, 2018

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Founder interviews 9

Business models 7

Product-market fit 5

• A non-obvious side project became the inflection point that unlocked pharma deals.
• Most published scientific results are not reproducible — and that's a systems problem.
• Biotech has no true MVP; commercial revenue requires a fully approved product.

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Founder interviews

Podcast

How Behance bootstrapped for five years before selling to Adobe

Acquired October 2, 2018

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Founder interviews 10

Bootstrapping 8

Exit strategy 6

• Bootstrapping with paper journals and conferences kept the cap table clean
• Raising too early dilutes founders more than a lower acquisition price costs
• Being at the core of Creative Cloud, not an appendage, made the deal work

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Origin stories

Podcast

Edwin Land: inventor of instant photography and Polaroid's obsessive founder

Founders October 2, 2018

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Origin stories 9

Business models 6

Intellectual property 5

• Land's rule: never build anything someone else could build
• Polaroid was Apple before Apple — same instincts, same obsessions
• Kodak stole his patents; Land won $909 million, the largest ever

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