Email marketing

YouTube

Ten marketing tactics for growing your online business in 2020

Noah Kagan January 31, 2020

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Email marketing 9

Growth hacking 8

Content marketing 6

• Your real audience is far smaller than your follower count suggests.
• Facebook groups offer organic reach that pages and ads no longer provide.
• Free tools and templates outperform blog posts as lead-generation assets.

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Origin stories

Podcast

How Facebook paid $22 billion to neutralise its biggest global threat

Acquired January 29, 2020

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Origin stories 9

Business models 7

Fundraising & VC 6

• Phone-number identity solved messaging's cold-start problem in one move
• WhatsApp was profitable with 50 staff before Facebook paid $22 billion
• Facebook bought silence, not revenue — zero monetisation six years later

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SEO

YouTube

Nine essential Chrome extensions for everyday SEO work

Ahrefs January 29, 2020

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SEO 9

• More extensions slow your browser — pick one or two per category.
• Hunter and Link Clump cut prospecting time for link builders.
• Lighthouse and Window Resizer cover page speed and mobile testing.

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Content marketing

YouTube

How to build authority through content marketing across print and digital

Bill Gallagher January 29, 2020

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Content marketing 10

SEO 6

• One article repurposed into blog, video, print, and podcast clips
• Print response rates rising as digital inboxes become impossible to cut through
• Kane Insurance grew commercial book 42% with a magazine as the only change

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Deep work & focus

Podcast

Daniel Pink on writing, timing, and eliminating willpower

How I Work January 29, 2020

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Deep work & focus 9

Productivity & habits 7

Automation & tools 5

• Why willpower fails — and what to do instead
• Schedule your hardest work during your daily performance peak
• How Pink titles other people's books better than his own

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AI tools & automation

YouTube

How Pachama uses satellite data and AI to fund forest conservation

Y Combinator January 28, 2020

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AI tools & automation 9

MVP & prototyping 7

Fundraising & VC 6

• Less than 2% of the $80B carbon market reaches forests
• AI on LiDAR data predicts forest carbon with under 1.5% error
• Offsetting one employee's emissions costs as little as $50/year

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