What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

27 January 2020

This week's additions focus on marketing, finance, and ai, with new digests from Noah Kagan, Acquired, and Ahrefs. Highlights include Your real audience is far smaller than your follower count suggests. Phone-number identity solved messaging's cold-start problem in one move

Showing 6 digests for 27 January 2020.

Email marketing

YouTube

Ten marketing tactics for growing your online business in 2020

Noah Kagan January 31, 2020


Email marketing 9
Growth hacking 8
Content marketing 6
  • Your real audience is far smaller than your follower count suggests.
  • Facebook groups offer organic reach that pages and ads no longer provide.
  • Free tools and templates outperform blog posts as lead-generation assets.

Origin stories

Podcast

How Facebook paid $22 billion to neutralise its biggest global threat

Acquired January 29, 2020


Origin stories 9
Business models 7
Fundraising & VC 6
  • Phone-number identity solved messaging's cold-start problem in one move
  • WhatsApp was profitable with 50 staff before Facebook paid $22 billion
  • Facebook bought silence, not revenue — zero monetisation six years later

SEO

YouTube

Nine essential Chrome extensions for everyday SEO work

Ahrefs January 29, 2020


SEO 9
  • More extensions slow your browser — pick one or two per category.
  • Hunter and Link Clump cut prospecting time for link builders.
  • Lighthouse and Window Resizer cover page speed and mobile testing.

Content marketing

YouTube

How to build authority through content marketing across print and digital

Bill Gallagher January 29, 2020


Content marketing 10
SEO 6
  • One article repurposed into blog, video, print, and podcast clips
  • Print response rates rising as digital inboxes become impossible to cut through
  • Kane Insurance grew commercial book 42% with a magazine as the only change

Deep work & focus

Podcast

Daniel Pink on writing, timing, and eliminating willpower

How I Work January 29, 2020


Deep work & focus 9
Productivity & habits 7
Automation & tools 5
  • Why willpower fails — and what to do instead
  • Schedule your hardest work during your daily performance peak
  • How Pink titles other people's books better than his own

AI tools & automation

YouTube

How Pachama uses satellite data and AI to fund forest conservation

Y Combinator January 28, 2020


AI tools & automation 9
MVP & prototyping 7
Fundraising & VC 6
  • Less than 2% of the $80B carbon market reaches forests
  • AI on LiDAR data predicts forest carbon with under 1.5% error
  • Offsetting one employee's emissions costs as little as $50/year

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