26 September 2022
This week's additions focus on marketing, strategy, and leadership, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Neil Patel. Highlights include Users act on emotion and defaults, not stated preferences or goals. A 20% close rate is normal — you need more pipeline, not better win rates.
Showing 34 digests for 26 September 2022.
Iteration & feedback loops
Podcast
Applying behavioral science to improve product design and conversion
Lenny's Podcast Product Career Growth
October 2, 2022
Iteration & feedback loops
10
Conversion rate optimisation
7
Users act on emotion and defaults, not stated preferences or goals.
The 3B framework: nail the specific behavior before fixing barriers.
Immediate motivators — streaks, norms, deadlines — outperform long-term benefits.
How to revamp your B2B SaaS go-to-market plan for more traction
TK Kader
October 2, 2022
Business models
8
Funnels
7
Product-market fit
5
A 20% close rate is normal — you need more pipeline, not better win rates.
Broken GTM almost always traces to ICP or messaging, not activity volume.
Once you know what's broken, ask who to fix it — not how.
Five digital marketing strategies that work for beginners
Neil Patel
October 1, 2022
Build an email list first — it turns strangers into repeat buyers
Upsells beat new customer acquisition for revenue growth
Podcasting is underpopulated: 2M podcasts for 330M+ Americans
Identity & self-belief
YouTube
Why working in-house first makes you a better freelance copywriter
Joanna Wiebe
September 30, 2022
Identity & self-belief
8
Copywriting
6
Clients edit your Word doc but won't touch a Photoshop file.
In-house exposes you to 'just fluff it up' before clients do.
Peer communities can replicate in-house calibration for freelancers.
Automation & tools
YouTube
Automate client project setup from Airtable intake form to ClickUp
Layla at ProcessDriven
September 30, 2022
Automation & tools
9
No-code & low-code
7
Processes & SOPs
6
Zapier bridges Airtable and ClickUp when no native integration exists.
A saved ClickUp template auto-populates every new client project list.
Test manually first, then replace the human step with automation.
Customer discovery
Podcast
Customer-led growth: how to find and fix your biggest conversion leaks
Lenny's Podcast Product Career Growth
September 29, 2022
Customer discovery
9
Conversion rate optimisation
8
Retention & loyalty
6
Better messaging alone doubled SparkToro's trial-to-paid conversion rate
Funnels ignore post-acquisition — where recurring revenue is actually won
Assign a measurable KPI to every customer journey milestone, not just acquisition
Founder interviews
Podcast
Danny Meyer on surviving Covid, inflation, and the next Shake Shack
Masters of Scale
September 29, 2022
Founder interviews
10
Culture building
7
Vision & mission
6
Inflation did what minimum-wage policy couldn't: permanently raised hospitality wages
Suppliers voided contracts mid-term — unprecedented in 37 years of running restaurants
Why entrepreneurs with the right idea face a golden age right now
Hiring & recruitment
YouTube
Seven lessons from hiring a CEO smarter than you
Neil Patel
September 29, 2022
Hiring & recruitment
9
Delegation
8
Vision & mission
5
Why hiring a smarter CEO beats staying in charge yourself
Talented but lazy executives will drag your whole company down
Culture fit matters more than every other box on the list
Practical SEO for new business websites: keywords to content
Semrush
September 29, 2022
SEO
9
Content marketing
8
Pick keywords by balancing volume, difficulty, and buyer relevance
Match content type to search intent: service pages vs. articles
Embedding YouTube video boosts rankings on both Google and YouTube
Identity & self-belief
YouTube
Mindset shifts and habits that build wealth and fulfillment
Silicon Valley Girl
September 29, 2022
Identity & self-belief
9
Goal setting
8
Productivity & habits
7
One high-value client can outperform dozens of budget ones
Warren Buffett's 25-goal rule: focus only on your top five
Set targets beyond reach — you land further than playing small
Hiring & recruitment
Podcast
TinySeed Tales: how Cloud Forecast hired a senior engineer and planned its next stage
Startups For the Rest of Us
September 29, 2022
Hiring & recruitment
8
Long-term planning
6
Content marketing
5
Hired a senior engineer in two weeks via warm intro and tight process
Bootstrappers must run experiments in series — funded rivals do seven things at once
At 30k MRR, too many options becomes the real bottleneck
Founder interviews
YouTube
How Phil Libin built Evernote to 400 million users
EO
September 29, 2022
Founder interviews
10
Product-market fit
7
Building for yourself eliminates the hardest startup question: do people want this?
Background sync and in-image search were Evernote's two real differentiators
Neutrality kills products — strong point of view is what makes them excellent
Hiring & recruitment
YouTube
GWC: the three criteria for putting people in the right seat
EOS Worldwide
September 29, 2022
Hiring & recruitment
9
Management
6
All three GWC criteria must be yes — one gap fails the test
Want it can't be bought; get it can't be trained into someone
Capacity gaps are fixable; get it and want it gaps are deal killers
Business operating systems
YouTube
People Analyzer: evaluating right people, right seats
EOS Worldwide
September 29, 2022
Business operating systems
10
Management
6
All three GWC questions must be yes — no exceptions.
One poor fit below the bar becomes a cancer in the org.
Rate against core values with a simple plus, plus/minus, minus scale.
How to run a Level 10 weekly leadership meeting
EOS Worldwide
September 29, 2022
Management
9
Processes & SOPs
6
One 90-minute weekly meeting replaces hours of wasted time.
Separate reporting from problem-solving to eliminate discussion drift.
Rate every meeting — minimum 8, or find out why.