26 September 2022
This week's additions focus on marketing, strategy, and leadership, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Neil Patel. Highlights include Users act on emotion and defaults, not stated preferences or goals. A 20% close rate is normal — you need more pipeline, not better win rates.
Showing 34 digests for 26 September 2022.
Business operating systems
YouTube
Managing workload with the EOS compartmentalizing tool
EOS Worldwide
September 29, 2022
Business operating systems
9
Four time-horizon buckets replace one overwhelming to-do list
Cap goals and quarterly initiatives at 3–7 to force real prioritisation
A dedicated issues compartment keeps problems off the critical path
How to build an accountability chart for your business
EOS Worldwide
September 29, 2022
Processes & SOPs
9
Hiring & recruitment
6
Every business has exactly three functions — all must be strong.
Weak functions create predictable, specific failure modes every time.
Right seat first: get, want, capacity — then put names in.
The visionary and integrator: the rocket fuel formula for growth
EOS Worldwide
September 29, 2022
Management
9
Business operating systems
7
Every visionary founder eventually hits a ceiling they can't break alone.
An integrator handles operations so the visionary can focus on ideas.
Disney, Ford, and McDonald's all used this two-leader formula early on.
Founder interviews
Podcast
Sam Zell: how a business rebel built a real estate empire from nothing
Founders
September 29, 2022
Founder interviews
10
Niche selection
8
Pricing strategy
6
Avoiding competition beats being a genius every time
Liquidity equals value — being asset-rich and cash-poor is existential
Sold a $39B real estate empire weeks before the market collapsed
Building an Employee Recognition Program That Retains Staff
HR Party of One
September 29, 2022
Culture building
9
Processes & SOPs
8
Retention & loyalty
6
Recognition is free — rewards are not; know the difference
Recognised employees are 56% less likely to be job-searching
Favouritism and exclusion can make a programme backfire
Testimonials & social proof
YouTube
How to Get Compelling Testimonials That Actually Convert
Joanna Wiebe
September 29, 2022
Testimonials & social proof
9
Copywriting
7
Build testimonial collection into your process, not as an afterthought.
Write the quote yourself and send for approval — rarely refused.
Ask before/after/results questions; make the client the hero.
How Benchmark built the top venture franchise without scaling
Acquired
September 28, 2022
Case studies
8
Business models
7
Fundraising & VC
6
Why the best venture firm rejected scaling and empire building strategies
How staying small and focused produced outsized returns across generations
Benchmark's legendary early bets: eBay, Twitter, Instagram, Uber, and beyond
Trader Joe's: how a private-label grocer built an unbeatable format
Business Breakdowns
September 28, 2022
Case studies
9
Business models
9
Supply chain
6
4,000 SKUs versus 50,000 — how radical curation drives profitability
Why refusing CPG trade spend gives Trader Joe's structural margin control
The buyer, not the customer, is the most important person in the business
Productivity & habits
Podcast
How great biographers research, organize, and write epic lives
The Daily Stoic
September 28, 2022
Productivity & habits
9
Deep work & focus
7
Discipline creates freedom — without structure, creative latitude becomes paralysis
Jim Thorpe's medals stripped while peers cheated safely under fake names
Writer's block is always a research problem, not a creativity problem
Founder interviews
Podcast
From free SEO tool to $18k MRR: Nick Swan's journey with SEO Testing
Startups For the Rest of Us
September 27, 2022
Founder interviews
9
Pivoting
8
Product-market fit
6
Renaming a tool — not adding features — halved time to the same MRR
Positioning away from Ahrefs comparisons unlocked faster, clearer growth
Stepping back from coding was the key to finally doing marketing
Four keys to building a profitable online course business
Sunny Lenarduzzi
September 27, 2022
Copywriting
9
Branding
7
Customer discovery
6
Why going broad kills revenue — and pricing power
One transformation statement replaces strategy, niche, and goals
The exact order: offer, client, messaging, traffic, sales
How to write button copy that gets more clicks
Joanna Wiebe
September 27, 2022
Copywriting
10
Conversion rate optimisation
8
Left-most button always wins when two buttons look identical
Skating rink phrasing slides visitors past hesitation into clicking
"Try", "get", "see" beat "submit", "learn", "get started" every time
Resilience & grit
Podcast
Creativity and agency in remote work
Beyond the To-Do List - Productivity for Work and Life
September 26, 2022
Resilience & grit
8
Founder interviews
7
Work-life balance
6
Leaving Apple after 13 years when burnout became a matter of physical survival
Opportunity debt: how employers weaponize benefits to create invisible, repayable obligations
Creatives flow best when discovering ideas as archaeology, not inventing through willpower
Hiring & recruitment
YouTube
Hiring top-tier talent for your startup: five principles
Rob Walling
September 26, 2022
Hiring & recruitment
9
Vision & mission
6
Culture building
5
Top talent chooses you — so give them reasons Fortune 500 can't.
Your real advantages: autonomy, impact, low politics, interesting problems.
Retaining great hires matters more than landing them in the first place.
Content marketing
YouTube
Four steps to build authority and attract customers with content
Dan Martell
September 26, 2022
Content marketing
9
Social media
7
Community building
6
Teach relentlessly before selling — trust converts strangers into buyers
A seven-step content framework lets you produce videos fast, consistently
Distribution is 80% of the work; repurpose one video across every platform