This week's additions focus on finance, leadership, and marketing, with new digests from Ahrefs, Bill Gallagher, and Founders. Highlights include Weak pages with strong backlinks are your easiest link-building targets Cultural fit without task fit still drives A-players out the door

SEO

YouTube

How to build backlinks by targeting low-quality competitor pages

Ahrefs February 6, 2019

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SEO 10

• Weak pages with strong backlinks are your easiest link-building targets
• Archived versions reveal what made old content linkable — and what degraded
• 500 qualified outreach emails at 5% conversion yields ~25 unique domain links

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Processes & SOPs

YouTube

Removing middle management by mapping tasks to passion

Bill Gallagher February 6, 2019

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Processes & SOPs 9

Management 7

Outsourcing & delegation 6

• Cultural fit without task fit still drives A-players out the door
• Frontline staff voluntarily took tasks that managers had neglected for years
• Removing 14 managers freed enough budget to pay frontliners more than competitors

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Business models

Podcast

John Bogle's philosophy on money, business, and a life well lived

Founders February 4, 2019

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Business models 9

Pricing strategy 8

Motivation 8

• Compounding costs destroy 80% of investment returns over a lifetime.
• Misaligned incentives explain every major financial scandal.
• Character, autonomy, and persistence outlast any amount of money.

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