This week's additions focus on strategy, content, and marketing, with new digests from Founders and Noah Kagan. Highlights include Musk reasons from first principles, not convention, in every major decision. Track inputs you control, not outcomes you can't

Identity & self-belief

Podcast

The cook and the chef: Elon Musk's secret sauce

Founders August 13, 2017

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Identity & self-belief 9

Vision & mission 5

• Musk reasons from first principles, not convention, in every major decision.
• Brain software—how you think—matters more than innate intelligence.
• Breaking dogma and embracing disrespect for status quo unlocks creation.

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Processes & SOPs

YouTube

How to build a proactive dashboard to grow your business

Noah Kagan August 11, 2017

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Processes & SOPs 8

Long-term planning 5

• Track inputs you control, not outcomes you can't
• Cut any activity that doesn't move your main goal
• Assign weekly targets per person; mark green or red

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Growth hacking

YouTube

How to get more YouTube views through discoverable content research

Noah Kagan August 10, 2017

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Growth hacking 10

Content marketing 7

• 70% of YouTube growth comes from suggested videos, not search
• Find topics where high-view videos live on low-subscriber channels
• Only 1 in 50 videos hits — but two breakouts can carry a whole channel

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