Case studies

Podcast

HP's $1.6 billion acquisition of Opsware: the view from the buyer

Acquired August 5, 2017

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Case studies 9

Competitive analysis 8

Pivoting 6

• In a consolidating market, HP had no choice but to buy the winner.
• Virtualisation created the scale problem Opsware was already built to solve.
• Losing the acquired talent — not the price — is why the deal underdelivered.

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Growth hacking

YouTube

Five free marketing tactics to grow any business

Noah Kagan August 4, 2017

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Growth hacking 9

Content marketing 6

Referral programs 5

• A blog compounds for years; paid ads vanish the moment you stop.
• Referrals fail without two things: incentive and zero-friction lubrication.
• Vendors you already pay will take your call — and may become customers.

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Social media

YouTube

Three tactics to grow YouTube subscribers faster

Noah Kagan August 3, 2017

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Social media 9

Content marketing 6

• Your channel front page drives more subscribers than any in-video button.
• Playlists boost session watch time, the metric YouTube actually rewards.
• Simply asking viewers to subscribe is the most overlooked growth lever.

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Goal setting

YouTube

How to stop starting things and actually finish them

Noah Kagan July 31, 2017

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Goal setting 9

Productivity & habits 6

• One goal beats many — splitting focus means nothing goes great
• Know your reason before you start; it's what stops you quitting
• Commit for just one quarter if long-term sacrifice feels too big

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