What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

22 June 2020

This week's additions focus on mindset, leadership, and marketing, with new digests from Deep Questions with Cal Newport, Masters of Scale, and Joanna Wiebe. Highlights include Productivity fixes how you work, not how much lands on your plate. Communicate more when you lack answers, not less

Showing 10 digests for 22 June 2020.

Deep work & focus

Podcast

Cal Newport on productivity, email habits, and training focus as a skill

Deep Questions with Cal Newport June 28, 2020


Deep work & focus 10
Productivity & habits 8
Processes & SOPs 5
  • Productivity fixes how you work, not how much lands on your plate.
  • Announcing email boundaries backfires — just quietly check less often.
  • Concentration is a trainable skill; schools should treat it like one.

Communication

Podcast

How Delta's CEO navigated a $100M/day crisis with candour and conviction

Masters of Scale June 27, 2020


Communication 9
Long-term planning 8
Cash flow management 6
  • Communicate more when you lack answers, not less
  • Cap load factors to rebuild confidence before chasing revenue
  • Use the forced pause to accelerate investments competitors won't make

Email marketing

YouTube

Triggered emails outperform long nurture sequences

Joanna Wiebe June 26, 2020


Email marketing 10
Conversion rate optimisation 6
  • Open rates collapse after day three — most sequence emails go unread
  • Saturday is the worst day to send; Tuesdays and Thursdays perform best
  • Four behaviour triggers replace long drip sequences with relevant, timely emails

Founder interviews

Podcast

Oprah Winfrey and Harpo Studios: from talent to media mogul

Acquired June 25, 2020


Founder interviews 10
Business models 7
Branding 6
  • Owning production — not starring — is how Oprah became a billionaire
  • A $16M bet on herself returned one of the best media IRRs ever recorded
  • Oprah invented native advertising, book clubs, and the influencer playbook

Identity & self-belief

YouTube

Should you write a book? A framework for deciding

Noah Kagan June 25, 2020


Identity & self-belief 8
Branding 7
Content marketing 5
  • No deep personal why means the book will defeat you.
  • Authors outrank founders in status — even with far less real-world impact.
  • Fear of identity change, not lack of information, stops most writers.

Origin stories

Podcast

Edwin Land: Pioneer of instant photography and visionary inventor

Founders June 25, 2020


Origin stories 10
Identity & self-belief 6
  • Land refused to accept that photography required waiting—he invented instant imaging after his daughter asked why photos couldn't appear immediately.
  • He set impossible deadlines to force breakthrough work: announcing a product launch nine months before a prototype existed.
  • Building a great company requires designing the best product first, then solving costs—not the reverse.

Management

YouTube

Tom Peters on why people are the only thing that matters in business

Bill Gallagher June 24, 2020


Management 10
Delegation 7
Identity & self-belief 6
  • Excellence is how you behave in the next five minutes, not a destination.
  • MBWA works because genuine curiosity about people is intrinsically rewarding.
  • One bad hire can destroy culture — give everyone veto power in interviews.

Email marketing

YouTube

How to build your first email list from zero to 100 subscribers

Noah Kagan June 24, 2020


Email marketing 9
Content marketing 7
Growth hacking 6
  • Each email subscriber is worth ~$1/month in predictable revenue
  • Social grows your audience; email is how you actually profit
  • Eight concrete tactics to get your first 100 subscribers today

Founder interviews

Podcast

Robert F. Smith on liberating human potential through business

Masters of Scale June 23, 2020


Founder interviews 10
Hiring & recruitment 8
Business models 6
  • Vista's aptitude-based hiring doubled diversity and doubled revenue growth.
  • Paying off Morehouse debt frees graduates to play offense, not defense.
  • Liberating human potential is both a moral imperative and a competitive edge.

Resilience & grit

YouTube

16 fastest-growing remote jobs in 2020 and how to land one

Noah Kagan June 22, 2020


Resilience & grit 9
Identity & self-belief 7
Delegation 5
  • Do the work for free first — then ask to get paid.
  • Offline businesses moving online created 16 concrete job opportunities.
  • Avoid freelance marketplaces; direct outreach gets you paid far more.

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