Prospecting & outreach

YouTube

How to write outreach emails that get replies

Ahrefs December 5, 2018

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Prospecting & outreach 9

Email marketing 6

• Generic templates only work on contacts too small to help you
• Lead with value for them — never open with a request
• One follow-up max; add value instead of chasing a reply

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Deep work & focus

Podcast

How five experts manage digital distractions and reclaim focus

How I Work December 5, 2018

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Deep work & focus 10

Productivity & habits 8

• High self-control means avoiding temptation situations, not resisting them.
• Physical environment design beats willpower: hide the phone, unplug the router.
• Compulsive phone checking — 100+ times daily — is as toxic as heavy screen time.

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Founder interviews

Podcast

Richard Branson's core lessons from "Screw It, Let's Do It"

Founders December 3, 2018

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Founder interviews 10

Goal setting 6

• Why Branson took Virgin private again after hating public markets
• Using fun as a compass — when it stops, move on
• Near-death at 43,000 feet: the Pacific balloon crossing

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Founder interviews

Podcast

How Janice Bryant Howroyd built a billion-dollar staffing empire

How I Built This with Guy Raz December 3, 2018

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Founder interviews 10

Outsourcing & delegation 7

Business models 6

• $1,500 and a Beverly Hills rug shop started a billion-dollar firm.
• Minority-business certification unlocked contracts she didn't know existed.
• She built proprietary tech in-house rather than buy off the shelf.

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