27 June 2022
This week's additions focus on strategy, leadership, and founder stories, with new digests from TK Kader, Neil Patel, and Dr. Grace Lee. Highlights include Most ICPs fail because they're wish lists, not data-backed decisions. One billion blogs exist — competition kills organic reach.
Showing 21 digests for 27 June 2022.
Three mistakes founders make with ideal customer profiles
TK Kader
July 3, 2022
Niche selection
9
Customer discovery
5
Most ICPs fail because they're wish lists, not data-backed decisions.
Too broad or too narrow — finding the sweet spot is a deliberate skill.
ICP must feed a live cycle: messaging, testing, iteration — not a one-time doc.
Why blogging less and diversifying content drives more growth
Neil Patel
July 2, 2022
Growth hacking
10
Management
6
AI tools & automation
6
One billion blogs exist — competition kills organic reach.
Podcasts and YouTube reward early movers with outsized visibility.
Batch production lets you publish daily content without daily effort.
Resilience & grit
YouTube
Five practical hacks for breaking out of your comfort zone
Dr. Grace Lee
July 2, 2022
Resilience & grit
9
Goal setting
6
Comfort zone dependence silently caps your capability and resourcefulness
Burning your fallback plan creates the urgency goals alone never generate
Rebalancing assumptions about comfort dissolves fear of leaving it
Founder interviews
Podcast
Sam Zemurray: how a penniless immigrant conquered the banana trade
Founders
July 2, 2022
Founder interviews
10
Business models
7
Management
5
Penniless at 14, Zemurray built a banana empire by knowing every job.
He overthrew a foreign government rather than accept ruinous trade terms.
Mocked in the boardroom, he slapped down proxies and fired the board.
Automation & tools
YouTube
Organising personal and work life in one ClickUp workspace
Layla at ProcessDriven
July 1, 2022
One workspace beats two — paid features cover both work and personal.
Three lists handle your entire personal life: one-offs, routines, ideas.
Saved filtered views let you switch focus between work and personal instantly.
Founder interviews
Podcast
How Ameelio is rebuilding criminal justice with free prison tech
Masters of Scale
June 30, 2022
Founder interviews
10
Business models
9
Fundraising & VC
7
Families pay nothing — attorneys and DOCs fund the model instead
Family contact is the cheapest recidivism intervention available
Cold emails to Jack Dorsey and Reid Hoffman actually worked
Business operating systems
YouTube
How to set and cascade 90-day rocks across your organisation
Rick Fawcett - Expert EOS Implementer
June 30, 2022
Business operating systems
10
Management
7
Project management
6
Urgent tasks crowd out important ones — rocks fix the order.
Single ownership per rock eliminates the 'everyone responsible, nobody accountable' failure.
Cascading goals level by level turns 30 people into 240 outcomes a year.
Compliance & regulation
YouTube
How to hire and pay independent contractors compliantly
HR Party of One
June 30, 2022
Compliance & regulation
9
Hiring & recruitment
5
No single test determines contractor status — courts weigh multiple factors
Misclassifying employees as contractors exposes employers to serious penalties
Form W-9 and 1099-NEC are required even without tax withholding
Customer discovery
Podcast
Teresa Torres on continuous discovery, the opportunity solution tree, and customer interviewing
Lenny's Podcast Product Career Growth
June 30, 2022
Customer discovery
10
Iteration & feedback loops
7
Management
5
One interview per week beats months of upfront research.
Your opportunity space should contain needs, never solutions.
Asking what people did beats asking what they would do.
Five practical SEO quick wins using free Ahrefs tools
Ahrefs
June 29, 2022
Broken backlinks are free link equity waiting to be recovered.
Creative Commons image licences can generate thousands of backlinks automatically.
One brand can hold two first-page Google spots with video repurposing.
How Michael Dell built a tech giant by deconstructing everything
Masters of Scale
June 28, 2022
Origin stories
9
Business models
8
Supply chain
7
IBM's $500 PC sold for $3,000 — Dell fixed that.
Selling direct without retail gave better customer insight.
Going private unlocked a $67B transformation public markets couldn't stomach.
Outsourcing & delegation
Podcast
MVP costs, delegation, and email domains: founder Q&A
Startups For the Rest of Us
June 28, 2022
Outsourcing & delegation
8
MVP & prototyping
7
Business structure
6
Hiring one project-level thinker beats several junior ones for escaping the bug-fix cycle.
Spending $80–100K on an MVP is a funded approach — no-code and web apps cost far less.
Separate email domains only matter when cold email volume becomes a deliverability risk.
How to pick an uncopyable niche grounded in your own story
Sunny Lenarduzzi
June 28, 2022
Niche selection
9
Branding
7
Customer discovery
6
Broad niches make you invisible — yours must come from your story
One ideal client, one tipping point, one transformation: the only formula
A fill-in-the-blank exercise turns your lowest moment into a niche
Identity & self-belief
Podcast
How to overcome limiting beliefs and get what you want in life
Beyond the To-Do List - Productivity for Work and Life
June 27, 2022
Identity & self-belief
9
Resilience & grit
7
Productivity & habits
5
Your origin story silently drives self-sabotage — until you name it
Clarity comes before confidence, not after — start before you're ready
Boundaries aren't about others; they're about enforcing your own limits
Using core values to diagnose and solve team problems
Bill Gallagher
June 27, 2022
Culture building
9
Management
6
Most team problems trace back to one misaligned core value.
Attack the problem, not the person — then name the gap.
Onboard every hire with core values stories, not just a list.