What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

9 October 2017

This week's additions focus on founder stories and sales, with a new digest from Noah Kagan. Highlights include 9/11 killed their funding round — and created the market they needed

Showing 1 digest for 9 October 2017.

Origin stories

YouTube

How Urchin Software became Google Analytics

Noah Kagan October 11, 2017


Origin stories 10
Pitching investors 6
  • 9/11 killed their funding round — and created the market they needed
  • Google acquired them because 15% of its own advertisers relied on Urchin
  • Giving the tool away free flipped the whole industry to their side

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