12 September 2022
This week's additions focus on mindset, marketing, and strategy, with new digests from EO, TK Kader, and Joanna Wiebe. Highlights include Education built for average learners guarantees half of children will fail Targeting too broad a market kills differentiation before you start
Showing 32 digests for 12 September 2022.
Founder interviews
YouTube
How Enuma built a learning app serving 10 million children worldwide
EO
September 18, 2022
Founder interviews
10
Product-market fit
7
Pivoting
6
Education built for average learners guarantees half of children will fail
Winning XPRIZE taught them cultural blind spots cause more failure than software bugs
Pandemic flipped sceptical parents and governments into adopters, 10x-ing revenue
Three SaaS startup traps that stall growth before it starts
TK Kader
September 18, 2022
Niche selection
9
MVP & prototyping
6
Funnels
5
Targeting too broad a market kills differentiation before you start
Adding features is a polite no in disguise — build one core loop
Work backwards from revenue targets to diagnose your real funnel problem
How to write email subject lines that get opened
Joanna Wiebe
September 18, 2022
Email marketing
9
Copywriting
7
People open emails because of emotion, not logic or clever wording
Every subject line must answer two questions: why open, and why now
Steal subject lines from Reddit, Google Suggest, and Amazon reviews
Customer discovery
Podcast
Building a meaningful career: lessons from Jason Shah across Airbnb, Amazon and Web3
Lenny's Podcast Product Career Growth
September 18, 2022
Customer discovery
8
Management
7
Goal setting
6
Treat your career as a map, not a ladder — go where it's interesting.
Amazon's PR FAQ process forces clarity no slide deck can.
The best leaders stay in the details; nothing is beneath them.
Finding SEO traffic by answering long-tail questions at scale
Neil Patel
September 17, 2022
SEO
9
Content marketing
8
Niche selection
5
Question-based keywords are low-competition and easy to rank for
Answer the Public finds questions your audience is already searching
100–1,000 answered questions drives meaningful, compounding traffic gains
Closing techniques
YouTube
Five tactics to turn a "maybe" into a "yes" on your offer
Joanna Wiebe
September 17, 2022
Closing techniques
9
Pricing psychology
8
A 365-day guarantee beats a 30-day one with minimal extra risk
Bundling an upsell upfront can close hesitant buyers immediately
A $20 freebie can match the sign-ups of a $5,000 prize
Implementing the Eisenhower Matrix in ClickUp with filters
Layla at ProcessDriven
September 16, 2022
Processes & SOPs
9
Productivity & habits
6
One ClickUp list and two dropdowns replace any complex priority system
Filtered views auto-sort tasks into Do, Decide, Delegate, Delete quadrants
Tasks vanish from the unsorted view the moment both fields are filled
Resilience & grit
Podcast
Presence, control, and discomfort: three stoic questions answered
The Daily Stoic
September 16, 2022
Resilience & grit
9
Identity & self-belief
8
Deep work & focus
6
Control what you can; influence the rest — release the outcome.
Fifty-two voluntary discomforts a year builds lasting willpower.
Stoic practice is built daily through reading, writing, and discourse.
How to evaluate and test new acquisition channels
Lenny's Podcast Product Career Growth
September 15, 2022
Growth hacking
9
Resilience & grit
6
Product-market fit
5
A three-part framework for deciding whether a new channel deserves your time
Most companies confuse burnout with depression — they require different responses
When markets shift, assume you've lost product-market fit and start over
How EVgo is building America's fast-charging network for electric vehicles
Masters of Scale
September 15, 2022
Business models
9
Scaling infrastructure
8
Pricing strategy
6
Why a charging station takes 18 months to build, not weeks
Charge while you shop: placing stations where drivers already stop
Federal climate legislation changes the investment math for EV infrastructure
Productivity & habits
Podcast
Practical productivity habits for college students
Beyond the To-Do List - Productivity for Work and Life
September 15, 2022
Productivity & habits
9
Time management
8
Mentorship
5
Why going back to your dorm between classes kills your productivity
The staggered reminder system that prevents last-minute deadline panic
Joining one campus club dramatically raises your odds of succeeding
How to grow SEO traffic globally through multilingual content
Neil Patel
September 15, 2022
SEO
9
Content marketing
6
Growth hacking
5
Only 14% of Neil Patel's traffic is American — by design.
Translate keywords first, then hire local writers to adapt content culturally.
A $100 paid boost in a new region seeds links and awareness fast.
General Electric: How culture and capital allocation destroyed a $600B giant
Business Breakdowns
September 15, 2022
Unit economics
9
Business models
8
Case studies
7
GE Capital was leverage disguised as competitive advantage — it nearly sank the company
Immelt destroyed tens of billions buying high, selling low, and ignoring the bear case
Aviation's razor-and-blade model gives GE a genuine multi-decade moat after the breakup
How to pick the best domain name for your website
Semrush
September 15, 2022
Non-.com extensions lose customers who default to .com
Hyphens and double letters at word boundaries cause costly typos
Blend your brand name with keywords for search and credibility
Founder interviews
Podcast
Running a SaaS solo: surviving your co-founder's paternity leave
Startups For the Rest of Us
September 15, 2022
Founder interviews
8
Resilience & grit
7
Product-market fit
6
Isolation, not execution, is what breaks founders flying solo.
AWS cost tools are vitamins — urgency requires expanding the product.
Untouched accelerator funds signal you're investing too conservatively.