This week's additions focus on mindset, marketing, and strategy, with new digests from EO, TK Kader, and Joanna Wiebe. Highlights include Education built for average learners guarantees half of children will fail Targeting too broad a market kills differentiation before you start

Copywriting

YouTube

Converting low-awareness visitors with emotion, trust, and time

Joanna Wiebe September 12, 2022

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Copywriting 9

Conversion rate optimisation 8

Pricing psychology 6

• Low-awareness funnels require emotion, education, and multi-channel patience.
• High-awareness visitors need logical proof and specificity to justify buying.
• Map distinct content and CTAs to each awareness stage deliberately.

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Identity & self-belief

Podcast

Stoic self-sufficiency: greatness and a new way to pray

The Daily Stoic September 12, 2022

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Identity & self-belief 9

Resilience & grit 8

• The man brings distinction to the office, not the role to the man.
• Reframe prayer: ask to stop needing things, not to receive them.
• Self-sufficiency means training to make luck and circumstance irrelevant.

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