12 September 2022
This week's additions focus on mindset, marketing, and strategy, with new digests from EO, TK Kader, and Joanna Wiebe. Highlights include Education built for average learners guarantees half of children will fail Targeting too broad a market kills differentiation before you start
Showing 32 digests for 12 September 2022.
Landing pages vs home pages: when and why to use each
Joanna Wiebe
September 15, 2022
Funnels
9
Conversion rate optimisation
8
Sending paid traffic to a homepage is burning money
Landing pages demand one goal, one CTA, near-zero navigation
Homepage visitors explore; landing page visitors respond to a specific offer
Identity & self-belief
YouTube
First-time founder advantages over second-time founders
Y Combinator
September 15, 2022
Identity & self-belief
8
Customer discovery
7
Niche selection
6
No expert network means you talk to users instead of startup friends.
Having nobody to impress makes it easier to pick bold, contrarian ideas.
Fundraising constraints force first-timers to build great products from day one.
Founder interviews
YouTube
Startup lessons from Twitch and Y Combinator with Michael Seibel
EO
September 14, 2022
Founder interviews
10
Pivoting
8
Resilience & grit
6
Fear makes founders avoid the exact tasks that matter most
Twitch survived by adding paywalls two months before running out of money
Top VCs refused to invest at half the price Amazon paid for Twitch
Thomas Edison: lessons from a life of relentless invention
Founders
September 14, 2022
Origin stories
10
Resilience & grit
8
Pivoting
5
Edison's curiosity was his superpower — and his failure to focus his undoing.
Bad partners robbed him repeatedly; Gould made 30x in a day from Edison's work.
Menlo Park: the first lab built purely for commercial invention, his happiest years.
Why copywriting is not about writing: the case for frameworks
Joanna Wiebe
September 14, 2022
Copywriting
9
Iteration & feedback loops
6
Calling copywriting 'writing' is a category error
Frameworks replace guesswork with testable, structured decisions
Voice-of-customer data only works if rules shape it into copy
Satya Nadella on refounding Microsoft through culture reset
Masters of Scale
September 13, 2022
Culture building
10
Case studies
8
Identity & self-belief
5
Eliminating stack ranking restored trust and unlocked team performance
Insider refounders can reset culture without needing an outsider mandate
Microsoft's OpenAI bet reversed decades of monopoly-era competitive thinking
Feature prioritisation
Podcast
Product decision-making and growth vs. profitability in bootstrapped SaaS
Startups For the Rest of Us
September 13, 2022
Feature prioritisation
9
Bootstrapping
7
Business models
5
Why the features you reject define your product as much as those you ship.
Every $1K MRR added equals $60K in asset value at a 5x exit multiple.
Pay yourself enough to remove stress; reinvest everything beyond that.
Founder interviews
YouTube
How two co-founders built a telecom company using EOS and delegation
EOS Worldwide
September 13, 2022
Founder interviews
9
Business operating systems
8
Delegation
7
Splitting sales and technical roles tripled revenue in one year.
The real integrator was hiding in plain sight for eight months.
Delegating to your best friend is harder than delegating to a stranger.
Queen Elizabeth II and the stoic discipline of ruling over yourself
The Daily Stoic
September 13, 2022
Case studies
9
Resilience & grit
7
Management
6
Reigning without ruling demands more self-control than almost any position on earth.
Seven decades of public service — no scandals, no complaints, no days off.
True discipline means finding freedom within constraints, not despite them.
Writing attention-grabbing crossheads using five plug-and-play formulas
Joanna Wiebe
September 13, 2022
Copywriting
9
Conversion rate optimisation
6
Placeholder crossheads like 'FAQs' or 'Pricing' kill conversion momentum.
Treat every page section as its own mini page with a real headline.
Five formulas — from 'Ixnay assumptions' to 'Every blank starts with blank' — transform weak crossheads fast.
Productivity & habits
Podcast
Todd Henry on building a daily creative practice
Beyond the To-Do List - Productivity for Work and Life
September 12, 2022
Productivity & habits
9
Deep work & focus
7
Motivation
6
Anyone who solves problems is creative — most just lack the practices.
366 daily prompts replace big retreats with small, compounding habits.
Intentionality — not talent — is what keeps creative output sustainable.
Five underrated SEO lessons from 22 years of experience
Neil Patel
September 12, 2022
SEO
9
Content marketing
7
Updating existing content beats building more links
Brand search volume directly lifts your overall rankings
Going global is the fastest way to multiply SEO traffic
Equity & cap tables
YouTube
How to distribute startup equity fairly among founders
Rob Walling
September 12, 2022
Equity & cap tables
9
Unit economics
6
Equal founder splits are the default — and usually wrong.
The TOC framework turns time, salary, and cash into a fair split.
Vesting protects the cap table if a founder walks early.
Relationships & family
YouTube
How to build a community when moving to a new city
Dan Martell
September 12, 2022
Relationships & family
8
Community building
5
Target people are busy — cold outreach at scale is non-negotiable.
Passive networking fails; you must organise events and say yes to everything.
Merging work and social life creates effortless, high-quality community.
Productivity & habits
Podcast
Saying no intentionally: a framework for managing workload and commitments
Deep Questions with Cal Newport
September 12, 2022
Productivity & habits
9
Work-life balance
7
Deep work & focus
5
Waiting until you're stressed enough to say no keeps you permanently stressed
A soft no is a slippery slope — only a firm, explicit no reduces commitments
Five criteria help evaluate any request before defaulting to yes