This week's additions focus on marketing, founder stories, and legal, with new digests from Founders and Ahrefs. Highlights include 5,127 prototypes built alone before a single unit sold commercially. Featured snippets capture ~8% of clicks — owning them drives real traffic.

Origin stories

Podcast

James Dyson's 15-year fight to own and sell his invention

Founders April 22, 2018

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Origin stories 10

MVP & prototyping 6

Intellectual property 6

• 5,127 prototypes built alone before a single unit sold commercially.
• Signing away your patent to a company means losing your own invention.
• Sell directly to consumers — every intermediary dilutes control and insight.

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SEO

YouTube

How to find and steal Google featured snippets

Ahrefs April 19, 2018

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SEO 9

• Featured snippets capture ~8% of clicks — owning them drives real traffic.
• Top-10 rankings are all you need to steal a competitor's snippet.
• Poor HTML formatting often costs you a snippet you already rank for.

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SEO

YouTube

Backlink analysis techniques to find link building opportunities

Ahrefs April 16, 2018

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SEO 9

Content marketing 6

• Backlink spikes reveal exactly which campaigns earned competitors their best links.
• Statistics-heavy content and original research consistently attract the most backlinks.
• One search operator hack surfaces resource pages faster than any Google scraping method.

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SEO

YouTube

How to analyse competitor backlinks using Ahrefs Site Explorer

Ahrefs April 16, 2018

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SEO 9

• Side-by-side domain comparison reveals who acquires links faster.
• Growth graph spikes expose competitors' successful link-building campaigns.
• Dofollow filter cuts noise, surfacing only equity-passing referring domains.

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