13 June 2022
This week's additions focus on leadership, marketing, and operations, with new digests from TK Kader, Masters of Scale, and Dr. Grace Lee. Highlights include Why skipping strategy and starting with activities kills GTM results Real friends reveal your blind spots and expand your worldview
Showing 18 digests for 13 June 2022.
Three principles to build a scalable SaaS go-to-market strategy
TK Kader
June 19, 2022
Niche selection
9
Content marketing
8
Vision & mission
5
Why skipping strategy and starting with activities kills GTM results
ICP specificity is the multiplier for every downstream GTM action
The Broadway show: consistent weekly activity beats random execution
Work-life balance
Podcast
Above all else, invest in friendship
Masters of Scale
June 18, 2022
Work-life balance
7
Identity & self-belief
6
Real friends reveal your blind spots and expand your worldview
The right friend at the right moment redirects your entire path
Helping friends deepens your sense of purpose and belonging
Identity & self-belief
YouTube
Four practical ways to build self-awareness as a leader
Dr. Grace Lee
June 18, 2022
Identity & self-belief
9
Goal setting
5
Why you must ask unasked questions to know yourself
How to choose problems that fuel resilience and motivation
Your real values drive decisions — not the ones you wish you had
Link building team workflow: triangular model in practice
Ahrefs
June 17, 2022
Run campaigns in parallel, not sequence, to multiply team output
Blitz list validates an outreach angle before full manual vetting
High volume without personalisation and vetting is just complicated spam
AI tools & automation
YouTube
How to build high-quality backlinks and improve Google rankings
Semrush
June 17, 2022
AI tools & automation
10
Prospecting & outreach
10
Content marketing
10
Earn links by creating unique assets, not cold-pitching at scale
Long-form content gets 77% more links than short articles
Mine competitor backlink profiles to find ready-made outreach targets
Identity & self-belief
Podcast
Socrates: lessons on clear thinking, courage, and the examined life
Founders
June 17, 2022
Identity & self-belief
7
Resilience & grit
6
Most received opinions collapse under a single probing question.
Denying the body and feeding the soul was Socrates' entire life strategy.
He chose death over exile — Athens without freedom was no life at all.
Automation & tools
YouTube
ClickUp vs Asana: a practical comparison for choosing the right tool
Layla at ProcessDriven
June 17, 2022
Asana's private messaging makes it a genuine Slack alternative
ClickUp's matrix hierarchy lets you summarise work at every level
More features for less money — but a steeper setup cost
Product strategy, PM career growth, and lessons from eight years at Asana
Lenny's Podcast Product Career Growth
June 16, 2022
Roadmapping
9
Management
7
Long-term planning
5
Strategy needs vision, framework, and roadmap — most have only one.
One conversation with your manager can unlock every promotion.
Senior IC pay rivals management — the ladder isn't the only path.
How to grow a YouTube channel fast using short-form video
Silicon Valley Girl
June 16, 2022
Growth hacking
9
Business models
6
Iteration & feedback loops
5
One short video posted on three platforms multiplies reach instantly
You need only ~225 paying fans to earn $1,000 a month
Find a winning format, then repeat it relentlessly — not endlessly experiment
How to build a scalable link building system for your team
Ahrefs
June 15, 2022
Processes & SOPs
9
Growth hacking
7
Delegation
5
Misalignment between people — not process gaps — kills most systems.
SOPs built by doing the work yourself cut onboarding friction dramatically.
Google Sheets beats dedicated tools for live, collaborative campaign management.
Overcoming plateaus, stealth launches, founder-driven sales: listener Q&A
Startups For the Rest of Us
June 14, 2022
Business models
8
B2B sales
7
Scaling infrastructure
6
Why a plateau under 10K MRR almost always means weak product-market fit
Stealth launches are rarely warranted — announcing early beats hiding your idea
Enterprise sales requires pricing from $25K ACV upward to cover the friction
Gokul Rajaram on product development, hiring leaders, and angel investing
Lenny's Podcast Product Career Growth
June 13, 2022
Roadmapping
8
Hiring & recruitment
8
Fundraising & VC
6
Dictating tactics instead of problems turns engineers into a feature factory.
Recruit the lieutenant, not the head, from best-in-class companies.
Invest in founders across multiple companies — omissions cost more than losses.
How to structure and hire a link building team
Ahrefs
June 13, 2022
SEO
9
Hiring & recruitment
7
Specialised roles beat all-in-one marketers every time
The prospector is the most critical hire — wrong prospects kill campaigns
Vetters and outreach managers don't need SEO experience
Scaling through people: leadership, metrics, and continuous feedback
Bill Gallagher
June 13, 2022
Management
8
Processes & SOPs
5
Low ESAT scores can reveal a manager who belongs as an IC
Quarterly reviews replace annual snapshots with a continuous feedback loop
Know your team's current and target future state at all times
Getting your first 100 SaaS customers before writing code
Rob Walling
June 13, 2022
Growth hacking
9
Pricing strategy
8
Product-market fit
5
Start marketing before coding — your launch revenue depends on it
Underpricing kills momentum: 100 customers at $5 is $500 MRR
Retention, not acquisition, is the real challenge after 100 customers