The original is one click away. Open original ↗
How to grow SEO traffic globally through multilingual content
Executive overview
Most SEO strategies chase US traffic, leaving the majority of the world's internet users untapped. Translating content into target-market languages, paired with technical setup and local link building, compounds organic traffic across regions.
Targeting multiple countries and languages is a faster growth path than competing harder in a single saturated market.
Technical setup
- Add hreflang tags in the
<head>of each page to signal language and country to search engines. - Without hreflang, users may land on content in the wrong language, killing conversions.
Choosing target regions
- Prioritise countries by Google ad spend — high spend signals commercial intent.
- Alternative signals: population size, GDP.
- Rank target countries and start with one or two; expand from there.
Keyword research for new languages
- Translate your top keywords using Google Translate (e.g. "digital marketing" → "marketing digital" in Portuguese).
- Enter translated keywords into Ubersuggest, selecting the correct language and country before searching.
- Use the resulting keyword list as a brief for writers — don't force every keyword, only natural integration.
Content creation
- Hire native-speaking writers via Upwork; they adapt content to local culture, not just language.
- Provide the keyword list so writers understand the topic scope.
Promotion and link building
- Have the same local writer do outreach to earn links from in-country sites.
- Find competitors in the region by searching translated keywords on Google, then run their URLs through Ubersuggest's backlink report.
- Contact linking sites via hunter.io if email addresses aren't publicly visible.
- Run a small paid campaign ($100) on Facebook, LinkedIn, or Google Ads in the target region to seed awareness.
More like this — when you're ready for early access.
Join the waitlist for a personal account and content recommendations based on what you're working on.
No spam. Unsubscribe at any time.
You're on the list. We'll be in touch before launch.