GWC: the three criteria for putting people in the right seat

Executive overview

Most people problems come down to one thing: someone is in a seat they shouldn't be in. The GWC framework gives you a simple three-part test to evaluate any person in any role.

All three criteria must be a "yes." A gap in any one of them is a problem — but not all gaps are equal.

The three GWC criteria

  1. Get it — natural intuition for the role; when the job is explained, everything clicks
  2. Want it — intrinsic motivation to do the job; no amount of money creates this
  3. Capacity — the education, experience, time, and emotional bandwidth to do it well

How to act on a GWC gap

  • Capacity gap only: be patient; give the person 1–3 years to build skills and experience
  • Get it or want it gap: these are deal killers — the person will never develop either
  • When someone doesn't get it or want it, release them; they may thrive elsewhere

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