Getting interviewed as a long-term consulting growth tactic

Executive overview

Most marketing tactics fade. Being interviewed — on podcasts, blogs, or video — compounds over years and can close six- and seven-figure consulting deals.

Reach out to interviewers in your space, pitch value for their audience (not your business), and accept that early interviews will get almost no reach. Patience and consistent quality are the mechanism.

The core insight: early interviews are a springboard, not the destination — volume and quality compound into access to larger audiences over time.

Getting booked for interviews

• Identify people in your space who regularly interview others
• Pitch via email: name a topic gap their audience would value, not your own business
• Link to existing articles or content as proof of expertise
• Use hunter.io to find contact email addresses for free
• End the pitch as a fan, not a supplicant — genuine, brief, low-pressure
• If you have no existing content, describe the topic value directly in the email

Building reach over time

• Early interviews will get little to no views — this is normal and expected
• Use small interviews as credentials to land bigger ones
• Quality matters: mediocre content causes interviewers to stop inviting you back
• Deliver great content every single time, regardless of audience size
• The tactic compounds — years of consistency translate to significant business impact