What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

7 August 2023

This week's additions focus on leadership, strategy, and marketing, with new digests from Lenny's Podcast Product Career Growth, Cameron Herold, and TK Kader. Highlights include MarTech ownership becomes critical at 100–150 people, not earlier. Saying no to most opportunities protects your three finite resources.

Showing 30 digests for 7 August 2023.

Founder interviews

YouTube

Entrepreneurship, self-love, and patience: lessons from Gary Vaynerchuk

GaryVee August 9, 2023


Founder interviews 10
Identity & self-belief 9
Resilience & grit 8
  • Self-love is the foundation — without it, success becomes a trap.
  • Not everyone should be an entrepreneur; self-awareness beats ambition.
  • Ten years at $70k/yr building a $70M company: patience is the real edge.

Testimonials & social proof

YouTube

Four tips for getting great client testimonials

Joanna Wiebe August 9, 2023


Testimonials & social proof 8
  • Writing the testimonial yourself gets better results, faster.
  • Three questions turn vague praise into specific, persuasive proof.
  • No-endorsement contracts aren't a dead end — joint events work.

Prospecting & outreach

YouTube

How 50 YC founders got their very first customers

Y Combinator August 9, 2023


Prospecting & outreach 9
Customer discovery 6
  • Cold email, LinkedIn, and door-to-door still win first customers
  • Reddit waitlist hit 1,000 signups in 24 hours with no product
  • First contract signed with no code — built and shipped in seven days

Culture building

Podcast

Building and rebuilding company culture: lessons from Schmidt, Ahrendts, and Khosrowshahi

Masters of Scale August 8, 2023


Culture building 10
Business operating systems 6
Communication 5
  • You have six to nine months to change culture before you're stuck
  • Crowdsourcing culture produces average opinions, not sharp identity
  • Authentic imperfection from leaders unlocks candour across the whole org

Pricing strategy

Podcast

Lifetime plans, landing page validation, and copycat apps: founder Q&A

Startups For the Rest of Us August 8, 2023


Pricing strategy 9
Product-market fit 7
Niche selection 6
  • Lifetime pricing destroys SaaS economics — subscriptions almost always win.
  • Landing pages test your hook and channel, not product-market fit.
  • Copycat apps only work if you have a clear distribution or quality advantage.

Content marketing

YouTube

How to use YouTube algorithm categorization to attract clients

Sunny Lenarduzzi August 8, 2023


Content marketing 9
SEO 6
Social media 5
  • Niche content on one topic unlocks compounding algorithm reach
  • Search traffic must come first — suggested and browse follow automatically
  • Low views with high retention outperforms viral videos for client generation

Business structure

YouTube

What is a 147C letter and how to get one from the IRS

HR Party of One August 8, 2023


Business structure 8
  • A 147C letter replaces a lost CP575 as IRS EIN proof.
  • Call 1-800-829-4933 to get one by fax the same day.
  • Your bank or old tax returns can provide your EIN faster.

Processes & SOPs

Podcast

How to design events people actually remember — and get more from any event

Beyond the To-Do List - Productivity for Work and Life August 7, 2023


Processes & SOPs 8
Customer experience 7
Content marketing 5
  • The details between sessions — not the sessions — make events unforgettable.
  • Bad first impressions at events are nearly impossible to recover from.
  • 90% of event learning is forgotten without deliberate post-event consolidation.

Email marketing

YouTube

Email marketing, personal branding and digital marketing fundamentals

Neil Patel August 7, 2023


Email marketing 8
Content marketing 7
SEO 5
  • Text-based emails outperform HTML by 20–25% in open rates
  • Omni-channel only works when teams share learnings across channels
  • Personal brand requires three to five years of consistent, multi-format output

Management

YouTube

Four leadership qualities that separate great leaders from average ones

Cameron Herold August 7, 2023


Management 9
Identity & self-belief 6
  • Ego dissolves team consensus — all leaders must shed it, not just the CEO
  • Introspection means blaming yourself first, not the economy or others
  • Empathy turns struggling team members into people who go through brick walls

Management

YouTube

Three advanced strategies CEOs use to buy back more time

Dan Martell August 7, 2023


Management 8
Time management 8
Productivity & habits 6
  • Cap direct reports at five to force leverage through people
  • Reclaimed time must be invested in skills and beliefs, not left blank
  • Lock annual outcomes into daily calendar blocks before the week starts

Deep work & focus

Podcast

Festina lente: the ancient case for slow, relentless work

Deep Questions with Cal Newport August 7, 2023


Deep work & focus 10
Processes & SOPs 6
Management 5
  • Ancient Roman principle: work slowly, relentlessly, on what matters.
  • Doing fewer things simultaneously often produces more output, not less.
  • Care work can enforce deep focus rather than destroy it.

Business operating systems

YouTube

How Soccer Shots scaled to seven figures using EOS

EOS Worldwide August 7, 2023


Business operating systems 9
Case studies 7
Hiring & recruitment 5
  • Why the visionary founder was the company's biggest distraction
  • Rebuilt to $1M in one year after COVID wiped revenue to near zero
  • EOS immediately exposes misaligned people — including long-term partners

Origin stories

Podcast

Balenciaga and Dior: mastery, permanence, and the devoted craftsman

Founders August 7, 2023


Origin stories 9
Deep work & focus 7
Long-term planning 5
  • Balenciaga sewed every single day for 74 years
  • Dior dressed the rich; Balenciaga dressed the very rich
  • His dresses were designed to be bequeathed across generations

Identity & self-belief

YouTube

Life, career and business advice from a GaryVee fireside Q&A

GaryVee August 7, 2023


Identity & self-belief 9
Motivation 8
Founder interviews 7
  • Why monetising your audience too early kills long-term growth
  • Gary's most vulnerable moment: resentment built from 11 years underpaid
  • Entitlement destroys happiness — accountability is the fastest fix

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