13 May 2024
This week's additions focus on marketing, mindset, and strategy, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and GaryVee. Highlights include Not asking for what you want is living out of integrity with yourself. Likes never convert to revenue — only captured email addresses do
Showing 35 digests for 13 May 2024.
How to find and capture underpriced attention on social media
GaryVee
May 16, 2024
Social media
9
Growth hacking
7
AI tools & automation
5
Algorithm-driven feeds make creative the distribution, not follower count
Live streaming mundane work — a salon, a morning routine — is the next big opportunity
No platform is too late to enter; merit always determines who wins
Three tricks to manage accounts payable more effectively
HR Party of One
May 16, 2024
Processes & SOPs
9
Accounting basics
7
Build your AP process as if an audit is always imminent.
Push expense accountability down to team managers, not just HR.
Fewer payment methods and centralised credentials prevent most AP errors.
Advice line: three founders get help with marketing and investment
How I Built This with Guy Raz
May 16, 2024
Copywriting
9
Pitching investors
6
Fundraising & VC
5
If a 10-year-old can't grasp your product, rethink your messaging
Investors want velocity in fewer stores, not wide weak distribution
Micro-influencers beat celebrity ads for capital-constrained food brands
Hiring & recruitment
YouTube
Defining roles and responsibilities in a small business: a three-step framework
Layla at ProcessDriven
May 16, 2024
Hiring & recruitment
8
Processes & SOPs
7
Map every business process before writing a single job description.
Colour-cluster processes into roles to guarantee nothing falls through the cracks.
Split overloaded roles to identify exactly who to hire next.
Product-market fit
Podcast
Be fundamentally different, not incrementally better
Lenny's Podcast Product Career Growth
May 16, 2024
Product-market fit
9
Business models
7
User research
6
80-90% of Nubank's growth is word-of-mouth because they obsess over products customers love fanatically
Use the Sean Ellis score (50% very disappointed if product disappears) as the gate before scaling anything
Strategy is coherence—specific customer, problem, solution, advantage—not vision or aspiration
Founder interviews
YouTube
Scaling a pest control company to $24M by putting people first
Bill Gallagher
May 15, 2024
Founder interviews
10
Culture building
7
A Dutch Brothers barista refusing more pay exposed the real retention lever
Customer referrals beat $2M in paid marketing spend nearly two to one
Auditors for every system — not more managers — solved the accountability gap
Private credit markets: BDCs, wrappers, history, and what comes next
Business Breakdowns
May 15, 2024
Unit economics
9
Fundraising & VC
7
Business models
6
Banks are partners to private credit funds, not just competitors
Rising rates boosted BDC returns more than credit losses hurt them
Brand differentiation will define winners as strategies converge
AI tools & automation
YouTube
AI in marketing: how to stay relevant as tools evolve
Semrush
May 15, 2024
AI tools & automation
9
Content marketing
7
Samsung and Verizon used AI to cut weeks of work to days
Siloed AI tools will bundle — a big shift for marketers
Human creativity remains the edge machines can't fully replicate
Organic social media, attention, and building brands that attract rather than chase
GaryVee
May 15, 2024
Social media
10
Content marketing
8
Work-life balance
6
Organic social outranks every other marketing channel, full stop.
Brand gravity makes customers come to you — sales hunts, marketing attracts.
Insecurity, not circumstance, is why money never makes people happy.
Identity & self-belief
Podcast
Stoicism, the founders, and the original meaning of happiness
The Daily Stoic
May 15, 2024
Identity & self-belief
9
Resilience & grit
8
Vision & mission
6
The founders built America on Stoic self-mastery, not passive acceptance.
Happiness once meant virtue and character — not pleasure or passion.
Hamilton and Jefferson both predicted and feared January 6th-style coups.
Founder interviews
Podcast
Airbnb's next chapter: icons, brand expansion, and what comes next
Masters of Scale
May 14, 2024
Founder interviews
10
Vision & mission
9
Branding
8
11 icon stays are a Trojan horse for relaunching Airbnb experiences
Brand named for one thing must now mean something much bigger
Bodybuilding taught Chesky: consistency beats any single flash of insight
Building billion-dollar drink brands: Four Loko to Koia
Brett Malinowski
May 14, 2024
Case studies
10
Processes & SOPs
7
Growth hacking
6
Selling to distributors isn't success — consumer velocity at shelf is.
How a caffeine ban wiped out $20M of inventory in two weeks.
Why Koia raised $72M but only turned profitable in the last six months.
MicroConf US 2024: top five takeaways with Arvid Kahl
Startups For the Rest of Us
May 14, 2024
Case studies
9
Prospecting & outreach
7
Copywriting
6
MailChimp's founder finally appeared after a decade of asking
28% of attendees had over $100k MRR — peers, not students
Relationships, not talks, are the real product of MicroConf
Product-market fit
YouTube
How to build an online course curriculum that sells and scales
Sunny Lenarduzzi
May 14, 2024
Product-market fit
9
Content marketing
7
Clients should reach results without ever needing to contact you
Lean beats comprehensive — subtract anything not essential to the outcome
Test your curriculum live with paying clients before recording anything
Day trading attention: marketing for where eyes are now
GaryVee
May 14, 2024
Growth hacking
9
Social media
7
Early movers always pay the least for attention — same as real estate.
Platform loyalty is a liability; underpriced reach is the only signal that matters.
TikTok and YouTube Shorts are today's arbitrage; tomorrow it shifts again.