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Day trading attention: marketing for where eyes are now
Executive overview
Most marketers obsess over yesterday's platforms or speculate about tomorrow's. The opportunity is always in the underpriced attention of today — the platform that hasn't yet been flooded with competition.
The core insight: attention is an asset, and the earliest buyers always pay the least.
What day trading attention means
- No platform loyalty — Google, Facebook, TikTok, none are on a pedestal
- The only question: where is attention overpriced or underpriced right now?
- Early movers win the same way early real estate buyers win — lower cost, higher return
- Buying "wine" on Google AdWords at launch for five cents is the template
Platform timing and arbitrage
- When a platform is new, organic reach is high and ad costs are low
- As major brands enter and spend ad money, cost of reaching the feed rises
- Facebook organic reach was exceptional six years before the transcript was recorded — then it wasn't
- LinkedIn organic posting has reached Facebook-circa-2012 levels of reach
- TikTok's attention is deeply underpriced; getting 4 million Instagram followers organically is no longer possible
- When everyone piles into one platform, arbitrage shifts to the adjacent ones (YouTube Shorts, Facebook Reels)
Where attention lives right now
- TikTok: the current primary arbitrage play
- YouTube Shorts: significant opportunity precisely because top creators are TikTok-focused
- Facebook Reels: dominates the 50–70 age demographic
- Creative quality is now the distribution mechanism across all platforms — merit drives reach
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