16 January 2023
This week's additions focus on leadership, strategy, and mindset, with new digests from TK Kader, Neil Patel, and Cameron Herold. Highlights include The moat is your prompts and training data, not the model itself. Long-tail keywords rank 2–3x faster than competitive head terms
Showing 30 digests for 16 January 2023.
Netflix's Reed Hastings on building a high-performance culture
Masters of Scale
January 18, 2023
Culture building
9
Hiring & recruitment
7
Vision & mission
5
Dummy-proofing systems selects for dummies — Pure Software proved it
The keeper test: ask your manager how hard they'd fight to keep you
Why Netflix calls itself a sports team, not a family
Content marketing
YouTube
Product-led content: how Ahrefs integrates product into every post
Ahrefs
January 18, 2023
Content marketing
9
SEO
6
Product-market fit
5
Make your product the hero, not an afterthought, in every post
One content piece can drive awareness, acquisition, and retention simultaneously
Score topics 0–3 on business potential before you write a word
Four metrics that reveal whether your hiring is making you weaker
Cameron Herold
January 18, 2023
Unit economics
9
Processes & SOPs
7
Hiring & recruitment
5
Most companies get less efficient with every new hire.
Four ratios expose hidden inefficiency before it becomes a crisis.
Hiring decisions deserve the same scrutiny as $80k marketing spend.
Automation & tools
YouTube
Three ways to manage client projects in SmartSuite
Layla at ProcessDriven
January 18, 2023
Automation & tools
9
Project management
8
Linked records beat one-solution-per-project for most agencies
One record per project is ideal for VAs and quick freelance work
Five ways to collaborate with clients without extra tools
J.J. Abrams on building conditions for creative magic
Masters of Scale
January 17, 2023
Culture building
9
Hiring & recruitment
7
Processes & SOPs
6
You can't schedule inspiration, but you can engineer the conditions for it.
Lost's 12-week miracle was survivor bias — don't recreate the pressure.
Structure and HR aren't creativity killers — they're what earns team trust.
Identity & self-belief
YouTube
How self-focus blocks commitment and what to do instead
Bill Gallagher
January 17, 2023
Identity & self-belief
8
Closing techniques
7
Communication
6
Your own self-doubt is the biggest obstacle to getting yes
Childhood wiring silently drives adult business behaviour
Redirecting focus to others produces more commitment and action
Outsourcing & delegation
Podcast
Hiring to buy back your time, not to grow headcount
Startups For the Rest of Us
January 17, 2023
Outsourcing & delegation
9
Delegation
7
Productivity & habits
5
Hiring for capacity instead of calendar relief is what stalls founders
A five-rung replacement ladder shows exactly what to hire and when
80% done by someone else beats 100% done by you every time
Identity & self-belief
YouTube
How Gary Vaynerchuk finally committed to health at 39
GaryVee
January 17, 2023
Identity & self-belief
9
Productivity & habits
8
Work-life balance
6
Why accountability to someone else beats self-discipline every time
Training for mobility at 90, not aesthetics — and never enjoying it
Food quality over calorie counting: organs, grass-finished beef, 80% clean
How to build and support employee resource groups
HR Party of One
January 17, 2023
Culture building
9
Processes & SOPs
5
ERGs give underrepresented employees community, voice, and real organisational influence
HR's job is building the policy framework — employees form the groups themselves
A five-step formation process turns good intentions into lasting culture change
Identity & self-belief
Podcast
Seven stoic keys to happiness and healthy boundaries
The Daily Stoic
January 17, 2023
Identity & self-belief
9
Deep work & focus
5
Happiness emerges from virtue and inner discipline, not external achievement or approval
Healthy boundaries protect your identity and enable the inner work that leads to flourishing
Contentment with what you have—enough—is the foundation of Stoic wellbeing
Five email marketing tactics to lift open and click-through rates
Neil Patel
January 16, 2023
Email marketing
9
Automation & tools
5
Inactive subscribers silently push your emails into everyone's spam
Informal, personalised subject lines can lift open rates by 74%
Trigger-based emails hit open rates as high as 49%
How Steve Jobs used mentors and mastermind groups to build Apple
Rob Walling
January 16, 2023
Delegation
8
Resilience & grit
6
Steve Jobs quietly relied on 10+ mentors throughout his entire career
A mastermind group gives you peers who actually care about your journey
Collective experience across 3–5 founders helps you move faster and fail less
Five SaaS pricing strategies to increase revenue without new features
Dan Martell
January 16, 2023
Pricing strategy
10
Business models
5
Experienced acquirers change pricing first — not the product
Feature usage data reveals which capabilities belong in top tiers
Upsells via partner bundles add near-pure profit with no new code
Work-life balance
Podcast
Using work cycles and cooldowns to prevent knowledge worker burnout
Deep Questions with Cal Newport
January 16, 2023
Work-life balance
9
Productivity & habits
8
Deep work & focus
6
Always-available work plus no productivity structure guarantees chronic overwork.
Basecamp's six-week cycles with two-week cooldowns outperform year-round all-out effort.
Stealth cycles, income floors, and a celebration bucket build long-term sustainability.
Deep work & focus
Podcast
How Buffett and Munger think: simplicity, inversion, and staying rational
Founders
January 16, 2023
Deep work & focus
9
Long-term planning
8
Hiring & recruitment
7
Long attention span beats high IQ — Munger's actual competitive edge
Wisdom is prevention: structure life so mistakes don't kill you
Say no to almost everything; protect time to think and read