Content marketing

YouTube

How to build a full-year content marketing plan in 30 minutes

Semrush June 13, 2023

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Content marketing 9

SEO 7

Social media 6

• Every piece of content needs a defined intent before creation.
• Map keywords across top, middle, and bottom of funnel first.
• Ten reusable content types that fill an annual calendar fast.

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Customer discovery

Podcast

How to find your best-fit SaaS customers using customer-led growth

Startups For the Rest of Us June 13, 2023

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Customer discovery 9

Growth hacking 6

Retention & loyalty 5

• Funnels tell you what happened — customer interviews reveal why.
• Start with happily paying customers; churn interviews come later.
• Customer job statements align your whole team around a shared understanding.

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Copywriting

YouTube

Long-form sales page teardown: Copy School 2019 reviewed

Joanna Wiebe June 13, 2023

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Copywriting 10

Conversion rate optimisation 7

Pricing psychology 5

• Specificity saves copy; shock images that miss the real tension don't.
• The 'Most Profitable Person in the Room' concept was born on this page.
• Anchor your close to desired results, not abstract 'is this right for you' framing.

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Long-term planning

YouTube

Five lessons from billionaire mentors that shaped one founder's career

Dan Martell June 12, 2023

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Long-term planning 8

Management 6

Motivation 5

• Naval's four Cs of leverage: code, capital, content, collaboration
• HubSpot paused 18 months of growth to fix product — and won
• Passion isn't what makes it easier; it's what stops you quitting

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Identity & self-belief

Podcast

The Deep Life Stack: a four-layer framework for building depth

Deep Questions with Cal Newport June 12, 2023

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Identity & self-belief 10

Productivity & habits 8

• Why overhauling your life without fixing yourself first always fails
• Discipline and values form a permanent safety net when everything else collapses
• Precise time-tracking reveals the one structural fix that resolves overwhelm

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Origin stories

Podcast

How great family dynasties rise, decline, and endure across generations

Founders June 12, 2023

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Origin stories 9

Long-term planning 7

Culture building 6

• Success itself is the biggest threat to dynastic continuity.
• Toyota's lean production system took 60 years and a wartime pivot to prove out.
• Rockefeller built the greatest oil empire but deliberately never built a dynasty.

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Identity & self-belief

YouTube

Conviction over fakery: building authentic personal brands

GaryVee June 12, 2023

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Identity & self-belief 9

Communication 7

Resilience & grit 6

• Why 'fake it till you make it' creates habits that destroy you later
• Real brand-building makes sales a byproduct — not a hustle
• Withholding feedback isn't kindness — it's a leadership failure

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