This week's additions focus on strategy, marketing, and leadership, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Five factors determine whether COO is the right title Why aligning on destination matters more than any growth tactic

Goal setting

YouTube

Why you're building the wrong ladder to success

Dan Martell September 25, 2023

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Goal setting 9

Prospecting & outreach 7

Business models 6

• Start with Z — reverse-engineer the goal, skip the assumed path
• Chasing 100 nos daily beats targeting a handful of yeses
• Owners build machines; freelancers just optimize their own output

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Deep work & focus

Podcast

Why knowledge workers are exhausted and how to fix it

Deep Questions with Cal Newport September 25, 2023

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Deep work & focus 9

Productivity & habits 8

• Exhaustion comes from context switching, not total hours worked.
• Single-threading your inbox cuts cognitive load dramatically.
• 90 focused minutes daily compounds into a book over years.

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Branding

YouTube

Why brand beats ads for e-commerce growth

GaryVee September 25, 2023

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Branding 9

Content marketing 8

Social media 7

• Brand storytelling outperforms ad spend for long-term e-commerce growth
• Facebook Reels and LinkedIn are today's underpriced organic attention
• Stop blaming algorithms — free platforms reward quality, not complaints

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