How to tell existing clients you're raising your rates

Executive overview

Freelancers often overthink rate increases with existing clients. The message is simple: tell them directly, explain why, and thank them.

Clients are used to it — be honest, be gracious, drop the mic.

Telling clients about a rate increase

• Send an email or make a call — don't avoid it
• Tell them exactly why your rates are going up (more skills, more experience, business investment)
• Thank them for their loyalty; they helped you reach the point where you can charge more
• You don't have to share that gratitude out loud, but hold it as the mindset while writing
• Retainer clients: have the conversation at renewal time

What to expect

• Some clients may say the budget isn't there — that's normal
• Rate increases are rarely arbitrary, so you're not compromising your business
• Clients are already used to staff promotions and freelancers raising rates without notice
• You are allowed to charge for your growing value