Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
Identity & self-belief
YouTube
Career strategy for multi-passionate people: six archetypes
Joanna Wiebe
May 14, 2026
Identity & self-belief
9
Goal setting
8
Vision & mission
6
- Your archetype determines the right path, not your number of interests
- Insight without execution is the pattern hunter's hidden trap
- Sequential depth — one domain at a time — is how polymathy actually builds
Prospecting & outreach
YouTube
How to sell your expertise for high fees without running an agency
Joanna Wiebe
May 7, 2026
Prospecting & outreach
9
Pricing strategy
8
Niche selection
6
- AI has killed the course business model — workshops pay more.
- A live diagnostic tool closes high-value deals better than any pitch.
- Your network sets your pricing ceiling — find a higher-earning room.
Five psychological methods for selling anything as a creative
Joanna Wiebe
April 30, 2026
Branding
9
Customer experience
6
- Why an inferior product (Nespresso) beats a better one (Tassimo)
- How Marlboro borrowed a century-old myth to sell cigarettes
- Making customers feel more capable is the deepest form of loyalty
Deep work & focus
YouTube
A seven-step formula for generating creative ideas consistently
Joanna Wiebe
April 16, 2026
Deep work & focus
8
Iteration & feedback loops
6
- Creativity is recombination, not originality — combine what already exists
- Constraints unlock ideas; total freedom paralyzes creative thinking
- The subconscious finishes work only after you feed it raw material
How to build a seven-figure marketing career from zero
Joanna Wiebe
April 9, 2026
Growth hacking
9
Identity & self-belief
7
AI tools & automation
6
- Why optimising existing channels keeps you executing someone else's vision
- Answer engine optimisation: get AI to cite you, not rank you
- Generalists are becoming replaceable — specialists build career moats
12 books that genuinely improved one writer's thinking and income
Joanna Wiebe
April 2, 2026
Case studies
9
Goal setting
7
Copywriting
7
- Read Influence for the studies, not the six-principle list
- Every winning business is built on a belief nobody else holds yet
- Competing on the unexpected beats delivering what you promised
Six principles the top 1% use to build an unmissable personal brand
Joanna Wiebe
March 26, 2026
Branding
9
Identity & self-belief
7
- An alter ego like Sasha Fierce breaks the hiding cycle.
- Own one specific superpower; name it to make the brand sticky.
- Positive emotions open wallets; negativity only buys cheap clicks.
Content marketing
YouTube
Five writing and marketing trends reshaping how brands get found
Joanna Wiebe
March 19, 2026
Content marketing
9
SEO
7
Copywriting
6
- AI has swallowed the mid-funnel — your website traffic won't recover
- CEO ghostwriting is the highest-paid writing opportunity right now
- Brand voice that AI can't summarise is your last email advantage
Nine psychology-backed writing triggers that move buyers through the funnel
Joanna Wiebe
March 12, 2026
Copywriting
9
Closing techniques
7
- Why vague headlines lose readers before they finish the first line
- One boring sentence kills a buyer's biggest objection faster than a paragraph
- Overwhelming proof triggers suspicion — one perfect proof point wins instead
Seven writing careers that can generate serious income
Joanna Wiebe
March 5, 2026
Copywriting
8
B2B sales
7
Content marketing
6
- Sell solved revenue problems, not hours — that's the only ceiling-breaker
- Retainers plus performance bonuses can turn one funnel into $20K/month
- Screenwriting requires a separate income foundation to survive long enough to win
Five language skills that make you more persuasive and credible
Joanna Wiebe
February 26, 2026
Copywriting
9
Closing techniques
7
- Four mechanical traits you can engineer into any line to make it stick
- Admitting you're not the right fit closes more deals than selling does
- Understatement outperforms hype in high-trust, high-stakes environments
From $28K to $4M a year: seven lessons from a self-made copywriter
Joanna Wiebe
February 19, 2026
Origin stories
10
Content marketing
6
- Ego, not lack of skill, is what keeps most writers broke.
- A $20K ebook launch in five days validated the business before building it.
- Packaging knowledge into a scalable product broke the hourly earnings ceiling.
Five levels of persuasive writing from features to storytelling
Joanna Wiebe
February 12, 2026
Copywriting
9
Closing techniques
7
- Lead with reader benefits, not product features, to pass the six-second test.
- Cognitive biases and identity-driven language shape decisions before people consciously decide.
- Master persuaders hide all five levels invisibly inside a single human story.
Seven strategies to command respect through communication
Joanna Wiebe
February 5, 2026
Communication
10
Closing techniques
7
Identity & self-belief
5
- Whoever sets the conversation frame first wins — always.
- Strategic silence after an offer increases acceptance rates by 35%.
- Constant smiling undermines authority; a neutral expression makes people lean in.
Eight psychology principles that make stories impossible to ignore
Joanna Wiebe
January 29, 2026
Copywriting
9
Content marketing
6
- Concrete words are stored twice in the brain — abstract ones fade.
- Every story detail makes a brain-promise that must be paid off.
- Name a specific villain; vague problems are forgotten, specific enemies drive action.