Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
Practical SEO tools and free Google resources for non-experts
Joanna Wiebe
April 30, 2020
- Search Console shows exactly which keywords drive traffic to each page.
- A Chrome extension can replace 15 minutes of manual Search Console navigation.
- Google's free tools tell you why your site is slow — and what to fix.
Closing techniques
YouTube
How to script a launch sales video using the big idea framework
Joanna Wiebe
April 30, 2020
Closing techniques
10
Copywriting
8
Niche selection
6
- The big idea is named from the end result, never invented from scratch.
- Your path to the big idea makes your offer impossible to replicate.
- Honor the prospect's new identity before they believe it themselves.
How to build a lead generation quiz that grows your mailing list
Joanna Wiebe
April 29, 2020
Funnels
9
Content marketing
7
- Quizzes convert because humans are hardwired to want personalised insights
- Reverse-engineer from your business goal before picking a quiz topic
- Quiz results need four sections: ego boost, action steps, brand intro, next step
Four productized services freelance copywriters can sell today
Joanna Wiebe
April 29, 2020
Business models
8
Sales systems & CRM
7
Conversion rate optimisation
5
- Adding a buy button beats invoicing — clients must pay online at purchase
- Split any service under $1,000 to dramatically improve conversion rates
- Copy School templates let you deliver four services without starting from scratch
Converting social media followers into leads using content and listening
Joanna Wiebe
September 24, 2019
Social media
9
Conversion rate optimisation
8
Customer experience
6
- Marketers post inspiration; consumers want discounts and case studies.
- Social listening finds ready buyers before they find your competitors.
- Google Analytics reveals which posts and networks actually drive conversions.