Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
The three-step conversion copywriting process for beginners
Joanna Wiebe
May 14, 2020
Copywriting
9
Customer discovery
6
- Research is the biggest phase — skipping it guarantees weak copy
- Split your screen: paste real prospect language directly onto the page
- A/B testing isn't always possible; five-second tests catch clarity failures fast
Prospecting & outreach
YouTube
How to run a freelance proposal process that wins clients
Joanna Wiebe
May 10, 2020
Prospecting & outreach
9
Pricing psychology
7
- Your proposal is a sales page — treat it like one.
- One filter drives every decision: make their life easier, make them look good.
- Talk price only after 45 minutes of building perceived value.
Conversion rate optimisation
YouTube
How to personalise a website in 15 minutes using segmentation
Joanna Wiebe
May 4, 2020
Conversion rate optimisation
9
Copywriting
7
Customer discovery
6
- Generic copy speaks to everyone and converts no one
- Swap opt-ins, headlines, and testimonials based on visitor role
- Referral source alone can segment visitors without any survey
Closing techniques
YouTube
Writing proposals that win with emotion and copywriting principles
Joanna Wiebe
May 2, 2020
Closing techniques
9
Copywriting
7
- Your proposal is a sales page — write it like one.
- One emotional scene can unlock fees far beyond client expectations.
- Source emotional hooks from what clients say in pre-proposal calls.
AI tools & automation
YouTube
How to validate copy before client presentation using moderated user testing
Joanna Wiebe
May 2, 2020
AI tools & automation
10
SEO
8
Content marketing
7
- Users validate your copy so clients don't become the judge
- One reaction question per session — welcome, clear, or useful
- Real test revealed: lead with the message, not the personality
Conversion copywriting: what it is and what feeds it
Joanna Wiebe
May 2, 2020
Copywriting
10
User research
5
- The process is only one part — the inputs behind it matter more
- Skipping research or validation directly weakens client results
- Reading academic persuasion science makes you a stronger copywriter
Writing compliant Facebook ad copy that converts
Joanna Wiebe
May 2, 2020
Paid ads
10
Copywriting
8
- Never attach 'you' to a negative trait — shift to client's voice instead
- Euphemisms like 'weight woes' sidestep Facebook's automated keyword flags
- Case studies of real client results beat income claims every time
How to raise your rates as a freelance copywriter
Joanna Wiebe
May 2, 2020
Pricing strategy
9
Automation & tools
6
Identity & self-belief
5
- You set your rates, or your clients do — no middle ground
- Track every project minute to find your real hourly rate
- Six income streams copywriters can add beyond client work
Prospecting & outreach
YouTube
How to get paid to write proposals as a freelance copywriter
Joanna Wiebe
May 2, 2020
Prospecting & outreach
9
Processes & SOPs
7
- Stop writing free proposals — charge for discovery before any project begins.
- A paid audit becomes your pitch: clients arrive at the follow-up call ready to buy.
- Scope limits and intake forms protect your time before you invest a single hour.
Closing techniques
YouTube
How to create and sell profitable copywriting packages
Joanna Wiebe
May 2, 2020
Closing techniques
9
Outsourcing & delegation
6
- Packages generated 50% of a $200k+ copywriting agency's revenue.
- Scope creep and underconfidence are the two most common package killers.
- Narrow, deep, or wide: three structural approaches to packaging any service.
Six hacks to grow your email list by optimising your quiz
Joanna Wiebe
May 2, 2020
Email marketing
8
Copywriting
7
- Personality quizzes get shared most because people care about themselves.
- Visceral, body-felt quiz titles outperform descriptive ones every time.
- Quiz ad spend delivers outsized ROI — one client paid $0.24 per lead.
Fast voice of customer research using a Google search formula
Joanna Wiebe
May 2, 2020
Copywriting
9
Customer discovery
5
- A Google search formula surfaces real pain-point language in seconds.
- Type site:amazon.com "tired of" [keyword] to skip manual review mining.
- Swap "tired of" for other triggers to extend the technique further.
Why good copy appears to underperform and how to diagnose it
Joanna Wiebe
May 2, 2020
Copywriting
8
Conversion rate optimisation
7
- Good copy can look bad when it's measured at the wrong time.
- Seasonality and attribution gaps explain most apparent copy failures.
- Agree on success metrics before launch, not after the client panics.
Organizing voice-of-customer interview data for conversion copy
Joanna Wiebe
May 1, 2020
Copywriting
9
Customer discovery
6
- Know your reader's awareness stage before writing a single interview question.
- A sortable spreadsheet turns raw transcripts into copy-ready data in 20 minutes.
- One data point can belong in multiple categories — sticky messaging always gets its own master list.
Being creative with conversion copy: where and how
Joanna Wiebe
May 1, 2020
Copywriting
9
Conversion rate optimisation
6
- Artfulness belongs only in headlines and crossheads — never body copy.
- Word-swapping a brand statement can reframe an entire product category.
- Your creative instinct is the differentiator research alone can't replicate.