Matthew Volkwyn
About this creator
Matthew Volkwyn focuses on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Why they're in the library
Included for practical guidance on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Showing 166 digests for Matthew Volkwyn.
How to survive and grow in agency copywriting and brand work
Matthew Volkwyn
May 14, 2026
Branding
8
Business models
7
Copywriting
6
Consistent 6/10 delivery beats sporadic brilliance for agency survival.
Direct response only reaches 10–15% of any market — brand gets the rest.
Your community adopts your brand behaviors and performs them for you.
Prospecting & outreach
YouTube
How proof compounds into career leverage for creative strategists
Matthew Volkwyn
May 10, 2026
Prospecting & outreach
9
Copywriting
8
Pricing strategy
6
Proof is an asset — treat it like a balance sheet item.
AI can fake promises; it cannot manufacture real proof.
Working for less early builds positioning worth far more later.
How copywriters build real skills, clients, and confidence without templates
Matthew Volkwyn
May 7, 2026
Copywriting
9
Prospecting & outreach
8
Identity & self-belief
7
AI widens the creativity gap that swipe culture already opened
Build your own funnel first — market feedback beats any course
Offer speculative work like Halbert: write it free, get paid on results
How copywriters can break into creative strategy and build high-value client engagements
Matthew Volkwyn
May 3, 2026
Growth hacking
9
Prospecting & outreach
7
Processes & SOPs
6
Creative strategy is 80% copywriting — the label unlocks far higher fees.
Meta's Andromeda update punishes similar ads; diversity is most brands' biggest gap.
Two clients running your full system can pay $20k/month as a freelancer.
How Ron Lynch scaled GoPro from $600K to $600M using identity marketing
Matthew Volkwyn
April 30, 2026
Branding
9
Copywriting
7
Growth hacking
6
Selling bravery, not cameras, is what made GoPro explode.
Turning customers into unpaid media channels drives zero-cost acquisition.
AI is eating copywriters — strategy is the only defensible career move.
Why copywriting gurus water down the real price of success
Matthew Volkwyn
April 26, 2026
Copywriting
9
Productivity & habits
6
Prospecting & outreach
5
Gurus repackage others' ideas and sell results without the real cost.
Volume and self-evaluation beat courses, coaching, and inspiration.
Big ideas come from library books, not invented mechanisms or frameworks.
Beyond copywriting: building a real business from a freelance foundation
Matthew Volkwyn
April 23, 2026
Case studies
9
Business models
8
Cash flow management
7
Instagram shout-outs deliver up to 48x ROAS — paid ads can't compete.
Save 12 months of capital before building; scarcity kills creative output.
Most copywriters are stuck because likeability closes deals, not technique.
Closing techniques
YouTube
11 ways copywriters make millions without selling courses
Matthew Volkwyn
April 19, 2026
Closing techniques
9
Copywriting
7
Cash flow management
6
Performance royalties from one sales letter can pay millions for years.
Smart money management at moderate income beats chasing a single big year.
Longevity and proximity to the right people outperform any single tactic.
Email copywriting, client strategy, and building a freelance business
Matthew Volkwyn
April 16, 2026
Email marketing
9
Prospecting & outreach
8
Pricing strategy
7
Why effective hourly rate matters more than total retainer size
Segmentation and personalisation are email marketing's biggest untapped lever
Freelancing is a phase — accept the full model or choose a different one
What 21 millionaire copywriters actually did to build wealth
Matthew Volkwyn
April 12, 2026
Case studies
9
Copywriting
8
Business models
6
None of the 21 millionaires made money selling copywriting courses
Cold traffic copy is a far higher bar than writing for personal brands
Your personal brand (the 'who') multiplies every other business metric
Closing techniques
YouTube
Jason Fladlien on copywriting, fear-based selling, and offer design
Matthew Volkwyn
April 9, 2026
Closing techniques
9
Copywriting
8
Objection handling
8
People buy when they run out of reasons to say no, not yes.
Smaller claims with near-zero downside consistently beat bold promises.
Make your offer incomparable by stacking modalities, not more of the same.
How to scale a service business from $25k/month to $1M+ per year
Matthew Volkwyn
April 5, 2026
Business models
9
Product-market fit
7
B2B sales
6
A great product alone can take you to $1M/year without ads.
Info courses cap at $5–10M; premium service has far higher margins.
Sales is the last thing to delegate — founders must own revenue.
Prospecting & outreach
YouTube
How to Build Income to $25K/Month: Three Practical Steps
Matthew Volkwyn
March 31, 2026
Prospecting & outreach
9
Business models
8
Motivation
6
Learn a high-demand skill; reach $10K/month with advertising or sales.
Upgrade to bigger clients with the same skill; target $25K/month.
Use cash and credibility to build a business through delegation.
Writing control-beating copy: research, angles, and direct response fundamentals
Matthew Volkwyn
March 26, 2026
Copywriting
10
Pricing psychology
6
Deep product research — not writing skill — is what separates controls from generic copy.
The same product becomes a new control by repositioning around a different problem or audience.
Health buyers crave control over their future; hope consistently outperforms fear-only messaging.
Identity & self-belief
YouTube
Why smart copywriters stay broke and dumb ones get rich
Matthew Volkwyn
March 22, 2026
Identity & self-belief
9
Resilience & grit
6
Intelligence makes you resist the simple actions that actually work
Ego stops you asking questions — and kills campaigns worth thousands
Playing dumb and just starting beats overthinking every time