How to build a profitable copywriting business in 2026

Matthew Volkwyn January 26, 2026

• Fewer copywriters means less competition — and easier client wins.
• Ecom DTC and info products now pay the highest copywriting retainers.
• Undercharging loses premium clients; competitive rates signal quality.

How to grow a copywriting career: cold outreach, content systems, and email segmentation

Matthew Volkwyn January 22, 2026

• 18-month cold outreach landed a full-time role with Patrick Bet-David
• Segmentation added $630K to one launch by asking two questions
• Email lists beat social reach — but only when treated as a relationship channel

Goals are problems to solve, not targets to chase

Matthew Volkwyn January 18, 2026

• A real goal is something you want but have no idea how to achieve
• Reverse-engineer until you have a clear daily action, then just execute
• If you know what to do and aren't doing it, it's a priority problem

How freelancers win clients through referrals and network harvesting

Matthew Volkwyn January 15, 2026

• 90% of copywriting gigs never appear on any platform
• Four prospect buckets turn your existing network into a client pipeline
• Niching makes you the automatic referral for your specialty

How to Get Real Things Done: Energy, Drive, and the Three-Circle Method

Matthew Volkwyn January 11, 2026

• Energy is drained by broken pillars, not a missing secret.
• Score relationships, health, wealth; fix the lowest score first.
• Start one habit, stop two drains, repeat every 30 days.

From copywriter to creative strategist: how to level up and charge premium rates

Matthew Volkwyn January 8, 2026

• Creative strategy retainers start at $10K/month — far above typical copy gigs
• Repositioning your title, not learning new skills, is the fastest income lever
• The window to enter creative strategy before competition floods in is closing

The three highest-paying copywriting projects for 2026

Matthew Volkwyn January 4, 2026

• Email gigs have dried up — funnel copy is where the money is
• A single funnel is a business's core revenue asset, worth $10K–$25K
• Three project types — funnel, video, list — can build a six-figure practice

How copywriters build leverage, lifestyle alignment, and client-free income

Matthew Volkwyn January 1, 2026

• Contract clauses can earn you more without changing your stated price
• Scaling to $10M often delivers the same lifestyle as $50K/month now
• Work that feels aligned needs no discipline — misalignment is the real burnout signal

A three-step framework for setting and achieving annual goals

Matthew Volkwyn December 22, 2025

• Your biggest bottleneck is almost always the thing you most resist.
• One-year goals are too short — three years unlocks real ambition.
• Most people quit just before compounding growth finally kicks in.

How Matt vs Japan built a 230K YouTube channel without spending on ads

Matthew Volkwyn December 18, 2025

• Subscriber count doubled during a two-year upload hiatus — market caught up.
• Thought leaders need voice alignment from marketers, not conversion tactics.
• Building for future market sophistication beats optimising for current demand.

Why copywriters are losing clients and how video copy fixes it

Matthew Volkwyn December 14, 2025

• Customer acquisition costs have risen 3–5x, making email copy far less valuable
• Business owners' top priority is now growing a qualified audience, not email lists
• Video copy is the highest-demand copywriting skill — and most copywriters lack it

Copywriting strategy: three frameworks for thinking beyond the copy

Matthew Volkwyn December 11, 2025

• 40% of a promotion's success is audience, 40% offer — only 20% copy
• Three ways to grow any business: more buyers, higher spend, more often
• Get good first — cold outreach becomes unnecessary when the right people see your work

How copywriters can earn more and actually keep the money

Matthew Volkwyn December 7, 2025

• Earning more doesn't stop you going broke — ratios do
• A four-level framework maps exactly where every dollar should go
• Only invest in things you understand; ignorance cost him $100k

Masterclass with Copywriting Legend | David Deutsch

Matthew Volkwyn December 4, 2025

How copywriters close high-paying clients and scale their income

Matthew Volkwyn November 30, 2025

• One direct message — 'Are you hiring a copywriter?' — closed a $5k client
• Treat sales calls as human conversations, not high-stakes pitches
• Early coaching investment can produce hundreds of thousands more over three years