Matthew Volkwyn
About this creator
Matthew Volkwyn focuses on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Why they're in the library
Included for practical guidance on copywriting, persuasive messaging, and practical sales communication that helps businesses write clearer and more effective marketing.
Showing 166 digests for Matthew Volkwyn.
Bond Halbert's copywriting masterclass: research, editing, and systems
Matthew Volkwyn
November 27, 2025
Copywriting
10
Pricing psychology
6
AI tools & automation
5
Editing ruthlessly — not writing — is what separates winning copy from average
Use present-progressive tense throughout copy to create urgency and momentum
Feed AI unique talking points you generated, not prompts everyone else uses
Retention & loyalty
YouTube
How copywriters build a referral-driven client system
Matthew Volkwyn
November 23, 2025
Retention & loyalty
9
Prospecting & outreach
7
Referrals are a byproduct of retention, not asking
Prove ROI with tracking before any retainer negotiation happens
Build a client's copywriting department to become irreplaceable
Writing entertaining email copy: lessons from Daniel Throssell
Matthew Volkwyn
November 20, 2025
Copywriting
9
Productivity & habits
7
Retention & loyalty
6
Writing your own copy daily for five years is the only real teacher.
Readers abandon AI copy the moment they know it isn't human.
Knowing exactly what your reader is thinking at every sentence predicts copy quality.
Prospecting & outreach
YouTube
Networking and introductions: the most overlooked way to get copywriting clients
Matthew Volkwyn
November 17, 2025
Prospecting & outreach
9
Relationship building
6
Treating networking as social — not sales — is what actually generates clients
Mixing business into social interactions kills the introduction before it starts
Respecting an introduction protects the referrer's reputation and earns more
Prospecting & outreach
YouTube
How copywriters can land clients in Q4 using reverse outreach
Matthew Volkwyn
November 14, 2025
Prospecting & outreach
9
Copywriting
7
AI tools & automation
6
Sign up to email lists, wait for spam filter tightening, pitch only businesses already in pain.
Meta now needs 25–35 unique ads per campaign — creative strategists are in high demand.
AI video lets you go from research to live campaign in under three hours.
How to critique your own copy using four core checks
Matthew Volkwyn
November 9, 2025
Copywriting
9
Content marketing
6
A hook needs both emotional pull and intellectual freshness — not just one.
A lazy close can erase all the work a strong lead does.
Voice fails the moment copy sounds like it could belong to any business.
How to sell anything: copywriting, distribution, and building a marketing career
Matthew Volkwyn
November 6, 2025
Copywriting
9
Growth hacking
8
B2B sales
6
The real reason people buy is never the stated one — find it.
Small businesses need distribution; big businesses need a better message.
Hold bandwidth in reserve — the lucky break needs somewhere to land.
Copywriting fundamentals, coaching, and the emotional craft of persuasion
Matthew Volkwyn
November 2, 2025
Copywriting
10
Persuasion & storytelling
8
Closing techniques
6
Good copy disappears — it reads like clear writing, not sales technique.
Human nature hasn't changed; features, benefits, and emotional arcs still drive buying.
Most copywriters funnel-hack rather than master the principles behind controls.
Resilience & grit
YouTube
Three copywriting career regrets from a 23-year veteran
Matthew Volkwyn
October 30, 2025
Resilience & grit
8
Copywriting
7
Bootstrapping
5
Refusing well-paid work for artistic purity costs years of momentum.
Start a venture only when you have $50K you can afford to lose.
Pursuing too many goals simultaneously guarantees progress on none.
Closing techniques
YouTube
How copywriters can close clients on sales calls
Matthew Volkwyn
October 26, 2025
Closing techniques
9
Prospecting & outreach
6
Curiosity about the client's business beats any sales script.
Walk-away power — having multiple leads — removes desperation from calls.
BAMFAM: always book a follow-up call before ending the conversation.
Highest-paying copywriting projects and markets in 2025
Matthew Volkwyn
October 23, 2025
Copywriting
9
Prospecting & outreach
5
Video scripts pay 5x more than emails for the same word count
AI killed commodity email copy — strategy and funnels are the new premium
Industry tailwinds matter more than niche; telehealth is the current wave
Identity & self-belief
YouTube
Why systems — not tactics — determine copywriting income
Matthew Volkwyn
October 19, 2025
Identity & self-belief
9
Processes & SOPs
9
Prospecting & outreach
6
Tactics without systems are why most copywriters stay broke
Three system levels separate $10k earners from $25k earners
Diagnose which step in your system breaks — never ditch the strategy
Real copywriting skill beats every shortcut and stack
Matthew Volkwyn
October 16, 2025
Copywriting
10
Business models
7
Why real copy skill outperforms every AI tool or business model layered on top
A big idea is a force bigger than the product — not a benefit or mechanism
Offer ownership economics: why mid-tier products almost never break even
Prospecting & outreach
YouTube
How to land and work with elite marketing clients
Matthew Volkwyn
October 7, 2025
Prospecting & outreach
9
Growth hacking
8
Copywriting
6
Sustained community helpfulness beats cold outreach for landing elite clients
Big-name clients are easier to work with than small ones — better systems, longer horizons
Low-ticket book funnels are back; liquidating ad spend beats chasing high-ticket ROI
Work-life balance
YouTube
How to travel the world as a freelance copywriter
Matthew Volkwyn
October 2, 2025
Work-life balance
8
Copywriting
7
Prospecting & outreach
5
Travel often boosts copywriter productivity and creative output.
Time zones are a communication issue, not a client dealbreaker.
Start with short trips from a home base, not full nomad life.